Recently, I have become addicted to the television show, “Naked and Afraid” on the Discovery channel. The idea behind it is that two strangers are dropped in remote, harsh territory and expected to survive naked (literally) for 21 days in the wilderness. And the more I got to thinking about it, the more I was able to liken it to the world of real estate, especially when it comes to rookies. So those of you who are new to this business need to listen up (or get really close to the screen), because this seasoned real estate survivalist has a few tips that will help you “make it” in this brave new world you have selected as a career.
1. Have a map
I say it often – so often that my agents get tired of hearing it – but it is the truth, “If you fail to plan, you plan to fail.” I consult using a plan of action and our agents abide by a checklist of activities designed to help them succeed. If you develop a plan, a strategy and a plan of action that has proven successful before, you can navigate your way through harsh, uncharted territory far easier than someone who hasn’t. Be as proactive as possible.
2. Choose at least two tools
On the show, the participants are allowed at least two tools to help them survive. As a new real estate agent, you should think about the same. Your phone is your first line of defense, and technology your second. Choose two marketing and follow up tools and choose them well. Master them first, and then move on to other items to learn during your journey.
3. Rely on reliable partners
There are two types of real estate agents in the world: good ones and everyone else. Rely on the knowledge and expertise of seasoned, intelligent and (key word) successful real estate survivors to guide you. Taking advice from someone who only closes one tiny transaction a year will leave you naked and afraid – pardon my pun. I always advise modeling your business after successful industry professionals. Anything else just doesn’t make sense.
4. Bring everything you can to the table
You can’t just sit at base camp (your home or home office) and contribute nothing. Become part of the conversation and understand that your office, your broker and your trainer – like me – have a vast amount of knowledge to convey. Contribute by asking questions, self-educating and proving that you are a self-starter and you will find yourself rewarded with rescue.
5. Kill every snake you see
They are everywhere: those who will try and kill your spirit, those who will complain about what can and cannot be done in this market. Stop listening to them. Kill those tapes in your head that will writhe around you like a slimy boa. Real estate is a get rich business, and it is one where you take out of it what you put into it. Even though starting might be slow, if you take care of your clients, the money will follow.
More from this Contributor:
Three Things to Look for in a General Contractor
Welcome to Home Remodel Heck: Navigating My Way Through a Homeowner’s Insurance Claim
10 Must-Have Qualities of Top Producing Realtors