Marvel’s hit movie series continues to generate millions in sales and with the last installment Captain America: The Winter Soldier they had another box office smash. At the center of this continuing success is serious marketing genius. How does Marvel seem to continue to weave gold into everything that they do? The fact that Disney now owns Marvel Studios has helped the ongoing movie promotion and seems to have increased production.
Marketing is instrumental to ongoing box office success and Marvel seems to have found an incredible model that other movie studios may want to duplicate. However, Marvel has an arsenal of marketing options that other studios simply do not have. The following are some of the reasons that the Marvel model of film making works.
It may seem strange to think that the movies promote movies but that is exactly what happens. Marvel seems to weave their various stories together and somehow it works. The end of each of the various Marvel movies now come the final clip, usually in the middle of the credits or at the end of the credits, that promotes the another movie. The reality is that it is marketing genius.
Before there was a single movie, Marvel produced comic books and created a multitude of superhero characters that are now household names. Everyone has heard of Captain America and Iron Man. These connections to nostalgia seem to work for the movie business as well. The Marvel movies are fueled by more than just comic book fan base but at the heart of the fan base are comic book fans. The release of new comics allows Marvel to continue promoting new stories and creating new content. Comic books do promote the movies.
Marvel has a load of toys that connect with each of the movies. Every new movie generates a whole new series of toys that promote the movie but also boosts overall profits. When people walk into stores like Wal-Mart they are bombarded with an overload of new Marvel related toys. The movie gets promoted from the stores and toys sell at a tremendous rate. The connection is genius and allows Marvel to promote their films through marketing to children.
In the Fall of 2012, Marvel came onto the scene with the small screen. Marvel’s Agents of SHIELD took to television a weekly dose of the Marvel Universe. The show develops ties to the mainstream movies and vice versa. The Television show promotes the coming movie by using characters from the show in the movie. The connection has proved useful and Marvel gets a weekly promotion for their next movie. Often by creating ties between the television show and the movie, the newest movie gets promoted in some manner.
Overall the Marvel model is working like a dream and cranking out continued box office success. How long the method will work is unknown but for the moment, things are going very strong. The next Marvel feature Guardians of the Galaxy takes to theaters on August 1 2014.