If you are using social media for personal use, it probably seems self-explanatory. But if you’re trying to use it for business or promotion, you likely have a lot of questions and concerns on how to do it correctly. The truth is that many people don’t know how to use social media correctly, or they get easily confused by the different networks and their functions, whether using it for personal or business use. So let’s take a look at some general ideas that will help.
Know your Network
First, you need to be familiar with the network you are using. There are different rules and guidelines for the various social networks. There is also an etiquette that is often unspoken. If you start using a network that you are not familiar with and you break these common rules of etiquette, you could sabotage your experience on the site from the start.
So take some time to know your network, read up about it and learn the rules of the site. Watch how other people interact on the site, especially those who seem popular on it. This will give you insight into how to get the most from that network. It’s worth the time. Then continue to stay updated on the networks you use as they will grow and change over time. Your experience will be better if you keep up with the changes.
Own Your Posts
Remember that everything you post on social media can be seen by others, including people you might not want to see your posts. This means even if you have privacy settings in place and even if you post in private groups, there is always the chance that someone will copy and paste, share or screenshot what you post. As a general rule, you should never post anything that you don’t want to come back and haunt you later.
Have a Purpose
If you’re using social media for business, your purpose will be very different from using it for personal. But in both cases, it helps to have a purpose and to know what it is. You should outline your goals and then monitor your accounts over time to ensure you’re progressing toward them. Let’s take a look at a personal example:
You want to use Facebook to stay in touch with old friend and family.
So if this is your goal, what are you doing to reach it? Are you connecting with and communicating with friends and family or do you spend more time looking at memes and cat pictures and reading random articles linked in your feed? You might create milestones to message one family member every week or to join a FB group for your old high school so you can keep in touch and find long-lost friends.
Let’s look at a business example:
You want to use Twitter to build more traffic to your website.
So are you monitoring and tracking your traffic? Are you looking at your analytics to see how much traffic is coming from Twitter? Are you seeing which links are bring in the most traffic? What tweets are getting shared the most? If you are not tracking, then you won’t know if you’re just wasting time on the network.
There is a lot to know and learn about social media but these tips will get you started in simplifying the process and getting more from your social media experiences.