Today when a person wants to know if they’re near a particular type of store they can utilize a mobile device equipped with location-based services. This is software application that can be either query-based and provide the mobile device user with valuable information on the location of a business and more. It can also be utilized for marketing and provide information on the business to people in a certain geographic location.
According to an article in Small Business Chronicle, location-based services enable business owners to communicate with interested customers almost immediately. “Today, consumers use mobile devices to let their social networks know where they are eating, shopping and visiting using location-based mobile networks.”
There are a few things that all location-based services require. A specific service provider’s software is essential. There needs to be a mobile network that’s able to send information and receive requests for it. A content provider that is able to supply the person making a request with the desired geo-specific data. The device used must have GPS capability.
Anyone who utilizes location-based services must request it. This means the service cannot be installed until an application process is complete. Once completed and approved, the service can be placed on a mobile device.
Immediate Customer Communication
If a customer wants to know more about a coupon that’s provided by a company, the business can instantly respond to any requests with a text or email message. Some businesses have had success holding contests for customers who have a location-based mobile service. Others have provided discounts to customers who utilized such a service to locate them.
Customers Communicate Quickly
If a customer is impressed with the products or services of a business they can quickly communicate it to their friends and family members. There are some location-based services that provide the ability for customers to instantly post their reviews and invite others to join them at the business location.
Track Customer Response
Location-based services enable businesses the opportunity to track customer’s behavior. A business will be able to easily discover how customers feel about the sales they’re offering, coupons provided, current pricing and more.