The ShotsLive, formerly RockLive, mobile application, Shots, reaches over 1-million downloads. Creator, John Shishidi launched the app in November 2013 as a teen-safe place to post selfies and comments. Justin Bieber, a fan of RockLive games, invested in the creation of the application and boosts the new social site’s downloads by posting his selfies.
Selfies, the pictures taken of one’s self with a cell phone, have become a social phenomenon while keeping young people away from cyber bullying and other self-esteem sucking experiences. Shishidi reports to Mashable writer, Kurt Wagner that he was bullied as a teen and would never consider starting a website where young people would be able to bully others.
To keep the site friendly for teens, Shishidi includes strict guidelines within the app. The application only works in real time with the front facing camera. A selfie can only be seen by friends and only if they post a selfie first.
The app will not allow pictures from the camera roll to upload, only real-time selfies. These properties stop potential bullies who now have to show their face to the victim in order to post.
The app also searches for profanity and other unacceptable postings. Unacceptable content is immediately deleted and the person’s account terminated.
Shishidi and his brother, creators of the mobile game ‘Heads Up’ had stopped developing mobile games. The constant ups and downs of a game’s popularity and demands for new or updated gaming wore the two out.
A call from Justin Bieber set them in a new direction. Bieber had caused the ‘Heads Up’ game to crash years earlier when he posted his high score on Twitter. Millions rushed to download the game their favorite singer played. Bieber wanted to invest in the brother’s who made his favorite games.
Shishidi and his brother then created the ShotsLive Company, with Bieber’s investment to fund the development of a mobile application they decided to give teens a safe social media experience.
Bieber reaches millions of social media users. With his promotional draw and the apps safety conscious features, over 1-million teens now use Shots every day.