These days, a lack of social media presence can count as a strike against you with some employers. Companies want employees who can tout their brand and bring new attention to their products. Not having a strong enough online presence could even keep you from landing some jobs.
Web Traffic Means Real Traffic
Americans are spending more and more time online. According to one report, soon people in the United States will be using their digital devices even more than their television sets. Adults in the US spend 5 or more hours a day using their mobile devices for non-voice activities, such as surfing the Internet and using social media. Nielsen says that more than half of all cell phone users are using smartphones.
It adds ups to about 23 hours per week of Internet use. This includes texting, reading emails and enjoying social media sites. That’s about 14 percent of your weekly hours. YouTube, Facebook, Twitter, and Google+ lead the pack when it comes to the amount of time users are spending on the Internet.
People are spending more time on the Internet than they’re spending shopping in stores, and that’s why so many businesses are targeting their customers online. The online world is where the customers can be found, so this leads to a natural obsession to keep those customers engaged and interested.
In other words, companies that can bring a lot of Internet traffic to their websites stand a better chance of getting foot traffic to walk through their doors. And nowadays, lots of companies are looking for employees who can help them boost their online presence. If you’re bringing weak social media profiles to the interview table, it could severely harm your chances of getting the job. In order to make yourself more attractive, you need to make your social media profiles more profound.
Boosting Your Social Media Presence
Don’t let your lack of online presence keep you from landing that dream job. Start building up your online presence now, and then you won’t have to squirm when a potential employer asks for the links to your profiles.
The best way to boost your online presence is to get more followers. The best way to get followers is simple: start following other people. Look for user profiles to follow based on keywords. Seek out people to follow using your location and keywords that are specific to your particular skill set. Writers, for example, should seek out other writers and editors. PR professionals should look for networking specialists and marketing gurus.
Ideally, the people you follow will begin following you back. If they do not start to follow you after a few days, unfollow them and keep trying with new people. In time, you will build up your store of followers and boost your online presence. Once you begin to get followers, you’ll get more. It begins to build on itself, so eventually you can stop doing all the heavy lifting when it comes to boosting your profiles.
Once you have a strong social media presence, you’ll be a much stronger candidate to all types of employers. Start adding your social media links to your cover letter and resume, and show off your online savvy.