We’re living in the age of views. Not to mention the endless cacophony of social media: but that is democracy, right? Sadly (or perhaps fortunately), nobody believes “it is on the net so it must be authentic!” any more.
Maybe nothing has made us skeptical than the constant barrage of bogus net reviews, be it in the type of newsgroup posts, website comments, or review sites that were clearly slanted.
It may seem the trouble with web reviews is that you’ve got no notion about the reviewer’s qualifications, or his understanding of the merchandise he’s reviewing, and you’d be right. After all, there are a number of people who simply cannot be pleased, regardless of what you do! And the man making an anonymous review might not be the specialist in the area he’s reviewing, or may.
It may seem the trouble with web reviews is because a customer who’s content with a service or merchandise he’s bought is less likely to express his satisfaction freely that just negative reviews are written – and you’d be right. Web reviews are mathematically slanted to present more negative than favorable views.
On the other hand, can you trust a review that is favorable online?
It is either favorable reviews for their company: no secret that companies are paying for reviews, or negative reviews for their opponents. There are websites where, for just a couple of dollars, one can purchase bogus reviews. Right now, the algorithms are in ferreting out bogus reviews weak. Can you see everywhere on the internet?
Superlatives are being used by the telltale sign of a bogus review in surplus, while at the exact same time not being overly illustrative of position, merchandise or the service it’s trying to review – the reviewer can write about just because he doesn’t have a real encounter. In regards to trusting on-line reviews, of being overly great to be accurate the old adage applies.