Small business owners often have a very small budget to spend on marketing and advertising. As a result, it can be difficult to determine which marketing methods should be a priority and what can wait until there’s more of a budget. Often, small business owners put blogging on the back-burner because they aren’t fully aware of the benefits of blogging. Or, in some cases, they feel blogging isn’t necessary for their business niche. However, this misconception may actually be harming your business.
No matter if you’re B2B or B2C your small business will benefit from blogging, and it’s fairly cost effective given the results. The benefits of blogging are diverse and vary depending on your content marketing strategy. However, the main benefits a small business will generate from blogging include an increased online presence and a stronger brand identity. Both of these will equal a higher profit potential. Not to mention, you’ll help build engagement among your audience; thus, strengthening your brand loyalty.
One of the biggest benefits of blogging for small businesses is the fact if gives your website more pages to index and keeps your website active. With the increased activity and number of pages indexed, you’ll achieve a higher search engine results page ranking. This will naturally lead to increased website traffic that can convert into sales.
As your ranking and traffic increase, so will your online presence. The more places your website is seen, the more room there is to grow your sales. Along with this new presence, you’ll target new customers by creating quality and engaging blog posts. Well written blog posts are enticing and continue to attract current and new customers to your website. Plus, engaging content is more likely to be shared via social networking; thus, increasing your social media engagement. Once you tie all of these benefits of blogging together, you’ll further your brand identity and brand loyalty. Again, this will all result in increased potential sales.
Even with these benefits, many small business owners remain skeptical and don’t want to spend their small budget on blogging. However, blogging is very cost effective and you have a few options. You can easily create the blog posts yourself. If you’re worried that there may be grammar or spelling errors, hire a proof reader. If your budget allows for it, hire a professional writer to help you create the amazing content you need to succeed.
Small businesses will benefit from blogging as long as it’s done correctly. The content needs to be well written and engaging. Plus, it also needs to be marketed correctly to drive traffic to the website.
If you’re ready to take your business to the next level, consider adding the benefits of blogging to help you reach your goals.