I’m here to tell you a little bit more about social media and why it’s so important to your business. Now, social media really is an easy and effective tool for any business, small or large. It can be used to grow your business, to share or promote a special, or an event that you may be having, and it can also be used to show appreciation to clients and customers. And as a business owner myself, I know how important showing that appreciation can be.
If you’re new to social media, or just trying to get your feet wet, or understand how everything works. You really want to focus on three main items. And the first is time efficiency, the second is consistency, and the final point you want to focus on is relative topics. Now time efficiency is vital. Social media really can be a time suck if you let it. So what you want to do, if you’re starting out with social media, is either take it on yourself as the business owner, or maybe have somebody in your marketing or sales team take on the responsibilities of the social media for your business.
Now, if you’re doing it yourself within your business and not hiring an outside consultant, you may want to consider using a social media dashboard, like HootSuite, or TweetDeck. I personally use HootSuite a lot. I know my associate likes HootSuite and TweetDeck. So, it’s really a personal preference, so you’ll try out different ones. But these social media dashboards basically allow you the opportunity to post and control and manage all of your social media accounts in one place. And not only that, it allows you to schedule out your social media. So I can sit down from one to two hours a month, and set up all of my social media posts for all of my different social media accounts in one place, at that one time. And then they’re all scheduled out to post on the days that I assign them, and at the times that I assign them. So you still have complete control. But by either assigning the duties for your social media to somebody within your company, and/or using a social media dashboard, you can really make your social media a lot more efficient.
The second thing you really want to focus on is consistency. Consistency is key. Social media is huge, and everybody is posting fresh content constantly. And you don’t want to get lost in the mix. So make sure you’re posting fresh content to each social media account everyday. Again, use your social media dashboard. Set those up and get that content out. So everyday, new content reminds your customers, your potential customers, and future employees, or networking opportunities, who you are, what you have to offer, and what you’re about.
The last thing, is relative topics. And this really goes along with time efficiency and consistency as well. But relative topics, really you’ve one shot and you have to make it count. Keep your content to what your business is about. If you have a professional organizing business, talk about professional organizing. Share information about professional organizing. You know, you don’t want to get off topic and talk about like marriage or politics, unless you can somehow tie it back to the core of your business, like organization. If you can do that, then go ahead. But really, by bringing up relative topics constantly, you are constantly reminding your followers of what you have to offer and what you can do for them.
So remember, you want to be consistent, you want to be efficient, and you want to be relative. And those customers will come, and your business will grow. Good luck.