You have been proceeding in developing your website and you have a product or service that you know people will purchase. How is it you can get them to buy? What you want them to do in technical terms is called CTA. CTA stands for Call To Action.
In sales, no matter whether you are selling on a phone or in person, you want to tell the people to “do it”. You put the pen in their hand and tell them to sign here; you tell them over the phone to “BUY NOW“. It is no different with a website. You need to entice and have the consumer watering at the mouth to purchase your product or service. You need a call to action! Lets look at the most important ways to have people do what you want them to on your website.
- Big; Very Big: Make the button or place you want the consumer to click big. Give it room and give them something to look at. If it is colorful and enticing, some people will just have to click it to see what is behind the closed door. It is human nature and if what they see behind that closed door is appealing, they will take it!
- Towards The Top: The people visiting your website usually don’t want to read a bunch of “mumbo-jumbo” and have to scroll all the way down the page to get to your CTA. Put it near the top. If they have to scroll very far, odds say they will leave your website.
- Effects: Hover effects work! When a person scrolls over the link you want them to click, it is always very enticing if a cool picture or enticing statement jumps out at them. They will want to open that door to see what is behind it.
- Wacky and Wild Shapes: Use shapes unlike other shapes on the internet. People like to see new and different. If you show them a new design, they will fell your product or service is new and different too.
- Optional CTAs: Give some options. The viewer may be frightened of clicking one call to action. Have some different ones in other placements such as on the sidebar. Get them to click into a “tell me more” or something such as that. Put your original CTA on that page with arrows pointing to it after you explain a bit more about what you offer. Dangle that carrot in front of their face.
- Keep Testing: Always try new ways. Watch your statistics. If one way isn’t working, try another. Don’t be afraid to try new ways, but save or store your old ones so you can use them again. Sometimes even just the colors will control the consumers.
These are just a few ideas. It is recommended to use empathy. Put yourself on the other end of that website. Would you click your link? Ask your friends and family. All critiques can help. Listen to them and learn.
Now get out there and call them all to action!