An auto detailing business is different from a general car wash. Auto detailing involves doing an extremely detailed cleaning of a car, inside and out, with waxing, polishing, and other extras included. A car wash is usually more general.
If you love to take care of your car, starting an auto detailing business can be rewarding both financially and in the work you can accomplish, especially if you love what you do. You should start small unless you have the experience and capital to start with your own shop.
Preparing for your Car Detailing Business
The first thing you need to do before anything else is to learn how to effectively detail a car. It’s more than just a basic wash and wax, and if it isn’t done properly, there could be costly damage done to the car.
Once you know how to detail a car, you need to get tools and supplies. Use these books to help you find out what types of tools to use including buckets, rags, brushes, hoses, cleaners, waxes, clays, etc.
Will you be detailing at your home, at your shop or on the road? A great way to start is to start with a mobile auto detailing business. You can start with a truck to detail the vehicles and drive to the owner’s home. Bring your supplies including a tarp to shade the vehicle from the sun if necessary. Make sure they have a source of water you can use.
It is very important to have lots of experience detailing vehicles, especially before you start auto detailing for wealthy individuals with very expensive cars. They don’t want just anyone touching their investments.
Always keep your own car clean. If you love cars and auto detailing to start with, you probably already have a clean car. Keeping your own car in great shape is a good advertisement and will draw in more customers.
Get more experience by detailing your friends’ and family members’ cars. You can start with a few people who trust you and give them a very low, discounted rate. Use these people as your testimonials and references.
Have the friends and family members whose vehicles you detailed to tell everyone they know about your services. They are the best because they can talk about how great the job you did was. Tell everyone you know to spread the word.
Put an ad in the newspaper and hand out flyers. You will probably get more work through word of mouth, especially when you’re just starting out, but this can bring in clients.
Set up a website and list all your services and experience. Ask past customers to write up a testimonial to put on your website. Be sure to put lots of pictures of beautiful, shiny cars you detailed on there, too. Advertise your site through Craigslist, service sites, Facebook, etc.
Always do a great job because your best customers are going to be returning customers. If they like your work, they’ll tell their friends and come back again and again.
Know what you’re doing and make it obvious to your customers. Take a look at their car before taking the job and let them know what you can do for them. If you don’t, you risk looking unprofessional and appearing like you have no knowledge of what you’re doing. Sell your services to them.
If you’re having trouble getting work from the start, consider detailing for used car dealerships. They often have a lot of work, but they don’t pay well. However, you also don’t need to be as good as a very expensive, high-end car if it’s just a basic car they need to sell.
Charging for your Services
In the beginning, you’ll have to charge less in order to get customers. Over time, you can raise your rates. Set up rates for different vehicles, services, etc. Find out what other people in your area are charging to give you a starting off point.
Offer contracts with discounts. For example, if someone signs up for regular monthly or weekly detailing for 3 to 6 months, you can knock some cost off their bill and secure regular work for yourself. Plus, you could get paid up front.
From the start, you might have to get any car you can get. Over time, you should focus on high-value cars because you can charge more. Market to wealthy neighborhoods, find auto clubs, etc. Once you make a name for yourself in the high-value market of your area, you’ll find more referrals for better paying jobs.
You can keep up a business like this on the side as a part time income, but if it becomes very successful, you could turn it into a full time business. Expansion can include:
Renting or buying a shop to detail cars in.
Hiring and training employees so you can detail more cars.
Expanding your services.
Expansion can be as complex as adding mechanical services or as simple as increasing your capacity. Either way, you must have good business sense and knowledge of the business.