By Joshua Dent
Comedy show promoters and organizers can be some of the most hated people around. This only happens when they turn to lies, and shameless bragging as a method to fill the seats. It is quite easy and much more rewarding to run a show with class and integrity. This guide will show you how to keep people coming back to your shows.
Pack a Punch– Your initial calling for performers should be packed strong with information about the show. It should feel like your performers are getting an overloaded punch to the face with allf of your details. Talk to them about how many minutes each performer will get. Tell them what the expected audience is like. Include information about size, demographics, etc. Be clear on whether or not any payment is received for the comedians. Don’t leave any questions unanswered. Your performers will respect you for this.
Under Promise & Over-Deliver- You have to be extremely realistic about the talent level you are bringing to the show. People absolutely despise feeling like they were promised something that they didn’t get. The biggest mistake you could make is to rant and rave about what an amazing crop of talent there is that night.
I typically say something like ” If you are not under the expectation that you are going to see Louis CK, or any other comedy legends, you typically can expect for a fun night out.” This helps minimize the pain of those moments of awkward silence throughout the night. I also find these realistic expectations help people enjoy the show.
Socialize with Everyone!– If you want to get people to your show, you have to make a concentrated effort to always be out meeting new people. Audience members typically don’t even go see their favorite comedians more than one or two times. That is why you are always going to need regenerate possible audience members. You also have to make deep and meaningful connections with the people you meet. You can’t just walk into a bar and start saying “Hi, I’m ___. Come to my show!” I am typically kind of a quiet person. Trying to meet new people more regularly has actually been my favorite part of running shows.
Treat the Audience & Performers with Respect- Make an attempt to go up and shake hands with as many audience members as you can after the show. Don’t use this as a chance to try out new material either.
Start genuine and sincere conversations. You can throw in there that you are glad they came after you have already gotten to know them a little bit. People are genuinely interested in getting to know more about comedians as a person. So, use this opportunity to help meet their wants.
Also, be sure to thank all of your performers. They are more likely to come back to do your show again if they know you are a good person.
Girls Like Funny– One of the most often missed opportunities at stand-up comedy shows is finding a way to get more girls in the audience. Girls always say that they like funny guys. So, why not use this in your favor? It’s just human nature that guys are more likely to come to a place that will have an equal balance of ladies in the audience. Drink specials, and reduced ticket prices are a good start.
Do you think spicing up your performers’ comedy experience is beneficial? How can I get more girls to my shows?