Very often, after creating a new website, first time webmasters will find themselves stumped with a problem that seems very nearly unsolvable: how to promote the website they have just spent so much time and effort putting together. This problem can crush a great new website. The fact is that there are so many sites on the internet these days that relying on search engines to generate organic search traffic simply no longer works. Almost regardless of what niche your website happens to be in, the odds are very high that there are several other sites similar to yours that will show up well ahead of yours in search rankings. So how can you get traffic to your website without spending money on advertising? Read on below to learn two great methods for generating real traffic.
First off, let us decide the criteria for what we are trying to do. For these examples, we are looking for ways to send traffic to a website without paying for it. We are also trying to bring in only relevant traffic. That is to say, people who will find value in what your website has to offer, and are therefore likely to return to it on a regular basis. This is the difference between good traffic and traffic that may as well be useless to your website.
So, all of that being out of the way, we will start in on the first of these two methods to bring traffic to your site. The first is to use social networking sites such as Facebook, Twitter, Myspace (yes, it can still work), Stumbleupon, and a slew of others like them. The advantage these sites have is that they already command a huge traffic share on the internet. Therefore, the only trick becomes to take a little of their traffic and redirect it to your own site. The best part is that they even give you the tools to do this, since you can include a description of your site, as well as links to it on your profile. Giving a detailed description of what your site is about will also largely ensure that only people who are going to be interested in what you have to say are going to visit your site by following the links your provide on your profile. You can even multiply the amount of traffic you can generate from this source by following or befriending the profiles of other sites that are similar to yours, but already have an established following. If there is a major website in your niche whose content is similar to yours, try to establish a social networking relationship with that site’s profile, even if all it ever amounts to is your profile appearing on that site’s friend list. The reason to do this is because that list will get viewed almost exclusively by people who are interested in content similar to that which that major site produces. Having your profile in front of their eyes increases your chances to send some traffic back home to your site.
The next method is to use niche forums to promote your website. This is a little trickier than just using social networking sites, but it can be extremely effective. Becoming a member of an online forum whose membership is dedicated entirely to the niche you happen to be writing in will guarantee that everyone who sees your links will at least have an interest in the topics you are writing about, and therefore be more likely than a member on a more general site to follow the link to your content. However, getting exposure in such a forum can be difficult. The best way to do so is to provide quality answers or discussion on forum threads regularly and over a long period of time. While this can seem time consuming, it does have the practical advantage of allowing your potential readers (or customers, as the case may be) to develop a trust and sense of familiarity with you. Providing quality answers will often bring traffic to your site, especially if your website has an article or piece of content relating to the question being asked in the forum. In that situation, you can even put the link to that article directly in your response. Most forums will also allow you to put links in your profile, as well as the custom signature you can add beneath your posts. Just be sure that your link placement does not constitute spamming as defined by the rules on that particular forum, since getting banned will lose you your opportunity to take advantage of this great source of potential traffic.
Keep in mind, there are hundreds of methods to bring traffic to your website. However, these two have the advantages of being tried, proven, and above all, free. They are also methods that anyone with a blog or website can use without having to learn SEO algorithms or spend hours pouring over keyword results with a fine-toothed comb. Give them a try for yourselves, and you will find out just how effective they can be once you have developed a knack for using them.