One of the ways that people are marketing their products is by uploading videos to YouTube. These videos talk about the product, provide people with reviews of the product, and more. In order to be successful with this marketing technique, you must optimize your videos. Videos that are not optimized will not stand a chance on making it to the top of YouTube and search engines. If you need help with optimizing your video, take a look at this article. This article will walk you through the steps on how to optimize a video to promote your product on YouTube.
Provide Your Video with a Title & Description
After you have started uploading your video, look for the Title and Description fields. Add your title for the video and then add your description. The description should be about two to three sentences long. Make sure that you use your keyword once in the title and once in the description. This description needs to grab people’s attention so they will want to watch the video. Also provide a URL in the description so people will know where to go after the video is over. If you would prefer that they contact you, place your contact information in the description.
Enter Your Keywords
After you have entered your title and description, you will need to enter the keywords for your video. The keywords will go in the Tags field. Separate each keyword with a comma. It is a good idea to provide at least three keywords. This is a very important part of optimizing your video, so don’t skip over the Tags field.
Select a Thumbnail
When your video has finished uploading, you will need to select a thumbnail for it. Make sure you select something that will grab people’s attention because the thumbnail is usually what people will scan across when looking for videos. If you have an interesting thumbnail that will grab their attention, they will more than likely click your video.
After you have done all of the above, save your video and start promoting it. It may take a little time for your video to start getting views, but it will happen if it’s something that people want.