Are you a recent college graduate? Maybe you’re entrenched in your career and are looking to advance. Or maybe you’re looking to make a career change. Wherever you are on your career path, you must think about your marketability.
Employers the world over are looking for employees that will satisfy the needs of their organization. When they post available positions, they want the best of the applicants they interview. If you are one of those applicants, you need to show the prospective employer that not only do you have the skills they need, but you also have additional attributes that will be beneficial to their organization.
Marketing yourself involves the most familiar of job search tools such as the cover letter, resume, interview, and, in some instances, work samples. Presenting each of these tools provides you the opportunity to put your best foot forward, telling your story and why you are the best for the available position. Following are several ways you can increase your marketability using these job search tools.
Join a professional organization
Being a member of a professional organization has many favorable features. It provides you with a great network within your field of work. Rubbing elbows with individuals of varying degrees of professional rank gives you a chance to learn of new trends in your industry as well as discover job leads. Make sure to make your presence known by taking an active role in the organization. Volunteer to help coordinate events or try holding an office. This will help you to become a known mover within your industry.
Continue your education
Always look for opportunities to stay relevant in your field. The business world is dynamic and you should make an effort to keep pace with changes in technology or processes. Seek to acquire an advanced degree if that is the prevailing path of growth within your industry. However, if an advanced degree is not required, there may be certification programs that will benefit your professional progression. Take advantage of these opportunities to learn.
Be the expert
Make yourself the “go to” person by becoming an expert in your field. This is done by pinpointing your strengths and making them stronger. Not only do you stay abreast of current trends in your field and continue to educate yourself, you also train others when the time comes to do so. Being the expert shows your dedication to being the best at what you do. Managers will notice your expertise and prospective employers would appreciate having someone with your knowledge on their team.
Everyone likes to be helped every now and then. Assisting someone in need gives the impression of care and generosity. Put this concept to work as you look to increase your marketability. Offer your services to a co-worker that may have a heavy workload. Volunteer your services to a local non-profit organization. Providing help to others builds a cache of goodwill that you may call on later when you need good references.
View yourself like a premium product or service. How you market your skills and attributes to prospective employers will increase your chances of getting hired. If you lack certain skills, go out of your way to add them to your repertoire. Take control of your professional life by continuing to grow as a candidate. Make your next move your best move. Your future is at stake.