Videos have become a popular way of marketing. They are interactive, personal and different. However, if you want your video marketing campaign to be successful, you have to make sure that it goes viral. There are some campaigns that go viral and become really popular and there are some that fall short of the expectation.
A marketing campaign becomes popular because of the product/service that you are selling, the behavior of the customer and the ideas that you have put forth in you video. It is very rare that a video goes viral because of luck (Gangnam Style, for instance, became popular purely because of chance). There is a logic and science behind it and once you learn about these principles that govern the video marketing world, you will be able to make your video successful as well.
How to make your video interesting?
If you want to make your video interesting, you have to ensure that people are capable of watching the entire video without getting bored. The trick is in creating a video that people actually want to see. You have to include ideas that would interest people to the extent that they are ready to share it. Chances are high that you are not selling a product or a service that is uniquely just yours- you most certainly have competition. This increases the pressure to be creative. You have to pitch your product or service in a way that would trap the customer. Of course, it helps if the product or service you are selling has a lot of practical value. That way, you can just pitch the practical benefits of the same. However, if the practical benefit is low, you would have to make the video very frivolous and charming.
How do these videos fail?
Keep in mind that the success of the video is not entirely up to the content of the video, it is also related to how much the video is shared. The video has to be shared among customers. They would also have to share the video through word of mouth. In fact, this kind of marketing is more important. People listen to their friends more than ads, so if you want to make sure that your video is shared, you have to ensure that you manage to charm your niche market. Failure to do so will certainly make you video marketing campaign a huge failure- it does not matter how much money you have spent on the video itself or advertising the video.
Three tips that will change your video marketing strategy
There are three things that you have to keep in mind if you are interested in making you videos go viral. These are simple steps and you can follow these tips no matter how small your video or you campaign is:
1. Focus on the peoples’ emotions and psychology, and not only on technicalities. People who love your video will share it- it does not matter how technical your video is.
2. Focus on social media. This is the best platform for any campaign to go viral.
3. Keep a look on the broad picture- aim for a wide section of the population, not just your niche population.