When it comes to generating more revenue by fetching more international tourists, travel industry focuses on Chinese travellers. They are considered as high value travellers.
Glogou, a reputed digital and mobile marketing solutions provider has recently released a white paper on how to catch the China travel boom. They have minutely observed the features of Chinese tourists and how they make decision while selecting a travel destination. Depending on the company’s research data, a set of dependable and efficient online marketing strategies have been developed to drive Chinese tourists. As per the company, these strategies can be adopted by different destination marketing organisations (DMO) across the globe in order to improve marketing effectiveness and thus ensure better return on each and every advertising dollar.
What are the highlights of the report?
Here are the highlights of the report by Glogou.
- China is world’s one of the leading outbound tourist countries. As of 2013, they spent about 10,000 USD per visit. The number of travellers from China to U.S. increased more than 20% in 2013.
- 90% travellers from China are under the age of 40 to 45. They are extremely Internet savvy and mobile users.
- Chinese travellers often search for information for a particular destination on their mobile devices even when they are out and about in that place.
- To reach more number of Chinese travellers, it is important to have travel website that can be accessed also through mobile.
- Destination marketing organizations must use local social media like WeChat or video sites like Youku to reach more and more Chinese tourists, considering their inclination towards sharing their tour experience through social media.
Recently a group of 6,000 travellers from different parts of China visited Southern California. They booked about 85 commercial flights and continued their staying in 25 hotels in Los Angeles. As per estimation by tourism officials, this group generated revenue of over 84 million USD for local business during their 15-day long tour. The example shows the how fetching more Chinese travellers to a region can be financially beneficial for that region and overall country as well. Though Chinese tourists often make China Tours from WildChina.com, U.S. has been a preferred destination for them.