Often times a person will graduate college with a lucrative degree, but her or she is unable to make ends meet due to a bad economy or an over-availability of similar degrees with fewer jobs than the demand for unemployment. Sales is always a good option for someone who is looking to break out into a new job market. I graduated law school and was in the same predicament; however, I have recently developed a guide to aid me through my new fledgling career path. I am no longer a legal scholar, but a salesman. Here is the simple guide that I have developed which I am sure may help you. It definitely has helped me.
The Process of a Sale:
Selling something of major importance to potential customer is not a walk in the park. Selling software, real estate, cars, or anything that will have a major impact on a person’s life or career, a company, or a corporation can potentially lead to huge profits for the salesman; however, unlike retail sales, a sale may often require much more tenacity, explaining, and a deep knowledge of the product in order to finalize a sale.
The 5 Sales Steps to Abide By:
1. Discovering Your Customer: ensure that a customer matches the profile of someone who would value your service. Selling books to the blind may not be the best of choice when seeking out a customer base, just as selling a home to a person who is not qualified for a mortgage may also be a potential deal killer. Find a group of people or a person who actually need your product. Do not speculate. Be proactive.
2. Make a Diagnoses: Once you find a potential customer, ask the potential customer why they may be in the market for specific product. If they are dissatisfied with what they currently have or with what they currently do not have, ask how they foresee their situation being remedied, or better yet, how you as a salesman may remedy it for them. If the potential customer says right off the bat, “I don’t want to buy,” begin by explaining to them the array of physical problems that your product may help them in solving. If the problem is financial, tell them how your product may be a cheaper alternative to what they already have, or if your product is more expensive, weigh the price vs. the problem and see which is more important to the customer. If you know your product is better than a competitors, tell them. You may even be able to explain how your product, although more expensive, may save the potential customer more money in the long run.
3. Bring Clarity to the Situation: How will the product better help the person? Bring Clarity to the situation and explain how through the use of the product, a better solution may be reached.
4. Try to Close: Can I show you a presentation in person so that I can better demonstrate how this product will benefit you?
5. Is there is anything I missed? If not, repeat the above process and ask them to sign on the dotted line! … but don’t be too pushy!!