Any woman who wears makeup knows the importance of finding the right foundation. If you do not find the right shade and it does blend well with your skin, you could very easily find yourself looking as if your face is a different complexion than your neck and chest. According to Sarah Vickery, PhD, “Only 15 percent of women choose the correct shade.” When choosing the right foundation for your specific skin tone, there are certain factors you should keep in mind.
Understand your skin texture
It is crucial to understand that not all foundations are suitable for certain types of skin. Whether you have oily, normal, or dry skin, you have to know how different types of foundation will affect your skin. In particular, if you have oily skin, choosing a foundation that contains oil can be a bad combination because the makeup will eventually begin to slide off. Your best choice would be to choose a lightweight oil free liquid foundation such as the COVERGIRL Queen Collection.
If you have sensitive skin, avoid foundations with fragrances and preservatives that can irritate the skin. You might want to consider organic foundations that are free of any chemicals that can potentially harm the skin such as the Certified Organic Flora Liquid Foundation. On the other hand, if your skin does not require much maintenance and you are able to wear any type of foundation, consider foundations that have benefits to the skin including anti-aging foundations such as the Take Cover Anti-Aging Foundation SPF 20.
Know the look you are trying to achieve
Knowing the type of look you are trying to achieve with your foundation is just as important as understanding your skin. Some people prefer a heavier appearance with their foundation while others like a more natural look, but not all foundations will give you the same look. In some cases, women use foundation for the sole purpose of covering acne or blemishes. If that is the case, then it is even more crucial that the foundation blend well with the skin because one spot on your face should not be a different shade than the rest of your face because of poor foundation choices.
Choose the shade that matches your skin
Once you have found the right type of foundation and you know what you want your foundation to do for you, the next step in the process is finding the right shade. If you are unsure, the best thing to do is to ask for help. Go to a makeup counter and ask the makeup specialists for help. They will consult with you and give you their honest opinion about what foundation blends best with your skin
Test before you buy
Makeup counters often give customers the option to test products before they buy them, so be sure to test your foundation before you buy it. Using a small sponge, dab some foundation on the tip and swipe it across your jawline so that you will have an easier time comparing the shade to your neck. If the foundation is the right shade for you, the color should blend so well that your face (with the foundation) and your neck (without any foundation) appear the same tone.
Be careful when shopping at a drugstore
Drugstores can offer you as many options as any makeup counter when it comes to purchasing foundation, but they lack the professional opinion. Therefore, if you choose to shop for your foundation at a drugstore, know what you want. Do your homework ahead of time before your purchase. However, still be sure to test it before you buy it.