Twitter’s real-time nature means that you can reach current and potential consumers anywhere in the world at any stage of their engagement with your product or service. It’s also a perfect way to stay update about new product and service from your competitors. There are several other ways you can use Twitter’s real-time nature to your advantage as discussed below.
Catch problems early
If you’re continuously monitoring what’s being said about your brand and are responding as soon as an issue arises, it’s less likely that a problem or negative sentiment about your brand on Twitter will gather momentum. You will also be able to get quick feedback about an issue with your product or service. this way you can correct your mistake before it’s too late.
If you’re developing a new product or service, Twitter can be a good way to get immediate feedback about it from your customers before its official launch. Based on the feedback you get, you can then make changes that speak directly to your customer’s needs and opinions. Also, by involving consumers in your product development, they’re more likely to be happy with the outcome, which in turn will make them more loyal to your brand. Through this direct engagements you can get many ideas on how you can perfect your product or service.
Your Twitter followers represent access to instant expertise and opinions over a wide range of subjects. This means that the site is a great resource not just for marketing your business, but for getting quick answers to problems or questions you may have about day-to-day business processes. For example, you could ask your followers about the best places to source a particular raw material or where to find statistics on a particular topic.
Find topics to talk about
Trending topics, hashtags, and Twitter searches are a good resource for finding new material to research and topical subjects to blog or create podcasts or video commentaries about. You can get quick updated on topics that relate to your product or service.
Help your customers
Twitter’s immediacy allows you to streamline your consumer’s experience of engaging with your product or service. For example, if you’re holding a conference and you need to change the venue at the last minute, Twitter can be an effective way of communicating this up-to-the-minute information to conference attendees. Retail stores, for example, can use it to announce late changes to store hours or traffic conditions for customers on their way to a store sale.