The concept of brainstorming certainly isn’t new in corporations, even if some people may think that the increasing monopolies in our world means brainstorming becoming extinct. There’s already been a developed stigma that corporations don’t implement the right ideas they should be using, especially in the attention to quality over quantity. No matter how you choose to look at the state of the corporation today, the brainstorming session should never waver. Even in a small business, it’s going to be important so there’s a constant flow of ideas to solve problems.
Your only challenge is the one perhaps plaguing corporations: What ideas will really make things better? Can you come up with unique ideas that stand apart in a crowded business world of creativity?
While there may always be mystery to finding good ideas, you have a path you can take to easier capture those elusive ideas for helping your company and customers.
Assigning a Leader to Get Everyone Thinking
The first lesson of a brainstorming session is to implement a group leader rather than having everyone collectively thinking on their own. Some brainstorm sessions make the mistake of having attendees go off on their own thought cloud and then seeing what the results are. Most of the time, results lead to chaos rather than anything lucid. A group leader helps center thoughts on particular areas that need attention in the company. Usually, it means a bevy of problems that need to be solved. But this doesn’t mean a leader shouldn’t prepare and know what’s going on so the session doesn’t dissolve into creative dissonance.
Choose the Most Creative People
You should know who the most creative people are in your bank of employees who can possibly have quicker synapses than others. A brainstorm session has to utilize time in the most efficient way, and having people who can think fast gets the ball rolling on inspiring ideas. Once the more creative people get things going, it’ll inspire those who only know how to brainstorm based on existing ideas.
By studying the creative personalities of your employees beforehand, your first brainstorm session can be a success through a domino effect rather than depending on a collective eureka moment.
How Ideas Happen
Sometimes you need prompts to get ideas flowing in a brainstorming session. Try bringing in objects or using certain words that can get ideas flowing. Even blurting out words that come to everyone’s mind when they seen an object can get creative energy going. While this might seem like a contrived way to gather ideas, even your most creative people might be stumped without having word prompts or images that help them extract brilliance from their subconscious.
Following Up on the Ideas
Once you have a stream of ideas that might be actually useable, it’s best to set those aside and bring in a new group of employees later to expand on them further. Out of all brainstorm planning, doing them in segmented groups can help bring some fresh subjectivity to the ideas you gathered in the first session. With a new group that didn’t attend the first time, they can see those ideas with new eyes and see if they hold up after several days.
One thing you’ll learn about brainstorm sessions either alone or as a group: Ideas may seem good in the moment, though may seem wrong at a later date. It’s the nature of how ideas can be directly related to how we feel or the environment we’re in. A day with a different frame of mind may ultimately change an existing idea into an entirely different color.