Just as no two people are the same, it’s also true no two copywriters are the same.
It’s a fact in the writing world, some have a uniqueness about them that helps them create top shelf material nearly every time. On the other hand, some writers simply toil with their project and turn out garbage. Sad, but true. You would be extremely fortunate to find the perfect writer for your project, but when you do, how do you know if they’re going to be easy to work with?
The best answer to that question is research the person’s background, read their material, and let him or her do the talking – for a little bit. You should know early on in the interview process if this person will fulfill the requirements you’re looking for. Once you get to know the person and you have a good feeling about working with this person, let them talk.
Real pros dig
Professional copywriters, including freelance copywriters have an innate desire to learn all they can about their topic. At this point, their rapid-fire questions are flying out of their mouths because of that burning desire to learn. Their curiosity about everything is a sign of their passion for their work. The best copywriter becomes one with his or her topic and leaves no stone unturned. At this point, they begin to put on paper what’s swirling around in their minds.
A copywriter’s job is to understand the topic from the customer’s point of view, and is able to write from a customer’s perspective. Learning what motivates a customer to buy a particular product and understanding the marketplace in general is key to writing passionate, persuasive copy. Not only will the customer see the company differently than before, but will be more likely to purchase.
Great copywriters write with passion and this quality allows them to view the company through the customer’s eyes. The best ones can make a person excited about the most mundane items and motivate them to buy. It’s all about passion and words. If you find this person, don’t hesitate or you’ll lose a promising candidate.
Don’t be afraid to provide feedback and constructive criticism because a great writer always welcomes an opportunity to get better, assuming it’s done in a non-threatening way. The key is to allow two-way communication to make sure going forward no misunderstandings stand in the way of an otherwise good working relationship. Welcome disagreement in order to continue your constructive dialog.