It seems that HBO Go is becoming one of the most depended on apps today next to Twitter and Facebook. Whenever HBO Go happens to have a meltdown, it seems to incite enough panic to affect the stock market if not for the fact the crashes happen on Sundays. That’s only because HBO is now the prime destination for some of the greatest TV shows existing today. But when you see their server crash more than once, you have to wonder whether the demand for certain TV shows is being continually underestimated.
Perhaps HBO will finally get the hint that they’re a little bit popular after their HBO Go server crashed for a second time during the fourth season premiere of “Game of Thrones” on April 6. Previously, it crashed during the finale of “True Detective”, leaving some people scrambling to watch it through other media options. All of this seems vaguely familiar, though, if you’re a regular Twitter user. We’ve seen more than one occasion when world events have crashed Twitter for over an hour, which is near sacrilege in the time we’re living in.
This might bring apprehension about upcoming events and whether servers are really being built to withstand the demand of the public wanting media when it’s absolutely necessary.
Is There an Underestimation of Public Demand in the Media?
Even though HBO Go managed to restore itself eventually the night of “Game of Thrones”, there was a noticeable panic on Twitter that night. It was all enough where it could have ironically caused Twitter user influx to crash the server again. Yes, you have to wonder what would really happen if public demand became so intense for something, we’d see a cascading effect of major servers going down.
While we all fear terrorism to America’s energy grid, an equally real threat may be public demand or panic when something significant is going on. It seems the public is capable of breaking their own little hangouts based on the increasing reliability on our mobile devices and creating a secondary life on social media.
Within all this, there must be some concern about how places like HBO and Twitter can design their servers to withstand such heavy usage. Perhaps no server is capable of holding up when there’s a perpetual underestimation of how many people are using these services online. As more people who haven’t yet joined the party get online to be part of the fray, the demand will perhaps continue to be miscalculated.
This likely places a considerable burden on the behind-the-scenes IT techs at HBO and Twitter. It may also tell you that in-house IT teams are becoming too stuck in their ways and not really understanding how to build for the future.
What’s the Potential Fix for Increasing Demand?
Many companies are starting to realize that keeping an in-house IT team on a payroll isn’t the best move. The reason is because many of those teams work at the same place for years and don’t always expand their knowledge on fixing today’s tech problems. There may also be general negligence as we saw with the data security breach at Target this last holiday season.
IT consultants are becoming much more in demand, namely because they have field experience and know what’s really going on in the tech world. For a media company needing to design a sturdy server, it’s possible even the giant media names have yet to hire IT technicians that know how to handle the future.
As we continually see server crashes during major TV or historical moments, you have to wonder what’s going to happen when even more significant events happen in the future. Will we see something monumental happen in the next few years that breaks records in the amount of people interacting online? Such a scenario paints a picture of social media crashing when you’d expect it to be there during the most pivotal moments in human history.