What I want to talk to you about is the importance of investing in your business. We know what it means if you own a brick-and-mortar business. But what does it really mean if you’re building a network marketing dynasty and you need to invest back in your business? Well, there’s four main areas to consider.
One of the most important, if you don’t know this already, is getting to events. Especially your company’s events. Like we say, you’ve got to show up to blow up. You just have to create that social proof for your team. You have to show yourself hanging out with team leaders. The people who are very successful in what you’re doing. And hopefully be recognized on stage at your company’s events so that you are recognized for achieving your next promotion. So really going to the events, showing up to blow up. Many people, including myself, absolutely wouldn’t be where they are in their business if it weren’t for attending all those events.
So the next thing is recognition. You’re going to build a team. People will, as they say, die for recognition. They’ll work for money, but they’ll die for recognition. So you really have to recognize your team and when they’re doing well. Maybe invest in its trophies or pieces of jewelry, or trips, you know, experiences. Really reward your teammates for doing well. That’s an incredible way to invest in your business. Build your network, build that solid relationship because these people are going to be your lifelong business partners, hopefully, and you want to treat them like family. You want to treat them really well and recognize their successes.
Next is the importance of leads. You want to invest in leads. And when you’re first getting started, sometimes that looks like investing your time as opposed to your money. You’re doing relationship building on Facebook and YouTube and other social networks. And in time, maybe you want to work with some sort of a purchase lead. So whatever it is, whether it’s time or money that you’re investing into your leads, you always want to be talking to new people. If you’re not talking to new people, those are the life blood of your business, then your entire team is going to stall. Your entire team will absolutely stall.
So the fourth and final thing is education. You want to invest in your education. You want to attend all of your company’s events, and you also want to go to events that mentors in the industry are maybe putting on, speakers in the industry are putting on, that will teach you specific skills. Skills like closing and presenting a business opportunity and just how to talk to people, how to position yourself, and just knowing what it takes to be an absolute leader in this industry. So you want to be aware of all your company’s events and you want to be aware of other events that speakers are putting on. And not just events, it could be podcasts, books, trainings, live webinars, or radio shows. You always want to be educating yourself and investing into those. You definitely want to set aside part of your budget every month to invest into yourself.
So I hope those four things helped you today. Just four areas you really want to be investing in. And I’m not going to sit here and give you a percentage of your total income that you should be using to invest into your business. You should take a look at your own business and figure that out. Talk with your mentors and see what’s appropriate for you. But nonetheless, invest into your business. It will absolutely pay you back tenfold.