Promoting your business on Facebook is something which should be well-planned and needs that you know the platform to ensure the success of your Business Page.
Below are a few tips you can apply to run an effective Facebook Business Page:
1. Once a Week Is Not Sufficient, Seven Times Each Day Is too Much
This describes how often to post content. Whether it’s a video, picture, text-and-pic combo combo, plain-text or link, frequency matters. There is absolutely no exact research, although several extensive reviews present very congruent results, illustrated in graph by Track Social. The considered perfect rate of frequency in 2011 was 5 to 10 posts a week. But, since then, five content a week could be too rare for some companies – particularly since it is highly recommended to schedule posts 7 days a week. There is no secret quantity to aim for, however, there’s certainly a need for balance. Keep your viewer involved and informed without changing into that commercial which you see 20 times per day.
2. Ask Questions
If you see that your audiences’ responses and comments on your Facebook contents leave much to be desired, begin asking questions individualized to their interests. In case you are selling an underwater swimming-pool Tornado game for children aged 4 to 14, ask your reader what they think could be the best method to teach children to swim. In case you are advertising a beauty salon, ask your audience what makes someone really beautiful. These kinds of questions interest and invite your visitor to share their experience and knowledge.
3. Rock the Pictures
This is one that you have surely heard before, however the fact that increasingly more people are advising upon and applying photo-centric Facebook post indicates it works. Photographs that stimulate, delight, incite, motivate and inform get involvement from viewers – the more exciting, specific and obvious they are, the more involvement you will get. Nevertheless, I do not imply that to imply photo-and-text contents will not be engaging. There are numerous, a lot of examples that say otherwise, although a lot of advertising contents tell you to avoid this kind of article.
4. Respond to Comments
As absurd as it is to constantly attempt to stimulate responses and comments from Facebook fans, I’m usually surprised at how many business pages have not many or even no replies to responses made. If you’re not really going engage with your Facebook potential customers, expecting them to be engaged with your content is quite cavalier. Do not only answer one here and there; reply as many as possible. The more you connect to your fans, the more noticeable and remembered you’ll be.
5. Never Use Facebook for Direct-marketing
Never try to directly sell whatever to your Facebook fans or network. This can be a big no-no, however I still see people attempting to do it. Users usually do not use Facebook to shop; they come to enjoy. Make them smile, make them cry, surprise them, shake them, rock them, tease them – but don’t sell to them. You’ll be able to promote whatever you like. Just do not ask your audiences to click on the url to buy a pair of shoes and get a free box of fluffer-nutters.