Founded in 2003, Sibu Beauty emphasizes on using Sea Buckthorn in all of it’s products. With everything from health and wellness to skin care, this world-renowned brand has been recognized by people from all over the world including his holiness, the 14th Dalai Lama. Recently, I had the opportunity to speak with Peter McMullin about this amazing brand. Here is what he had to say…
(Q) Hey Peter. How are you? First and foremost, I wanted to tell you I love the concept of the Sibu Beauty brand and the radical use of the Sea Buckthorn berry in all of the products. What inspired you to create this brand? What inspired you to use this powerful holy fruit?
Hello Sarah. I am good. Thank you. You know, that is a great question. This is where our entire back story comes into play. The berry is very common and grows wild in the valleys of the Himalayas. The founder of this company and the CEO is my father. He and I, as well as, my brother run Sibu Beauty together. We have ties to that part of the world because my sister was adopted from India.
My parents were taking her to see where she came from. I would say about 10 years ago or so and in a round-a-bout way were introduced to the Sea Buckthorn berry from a friend. Then, they met another guy who set up a cooperative of villagers in small towns, etc. in the Himalayan mountain valleys, which harvested this berry. They did this on a small scale.
We were able to go in and set up a program which increased the worker’s wages. It was kind of a fair trade arrangement. We increased the money they made by 500%. They increased production and gave us exclusivity to the Sea Buckthorn. This process occurred in a 3 year span, I would say. Then we started to develop products which included this ingredient.
In this process, we were able to discover the benefits of Sea Buckthorn and how amazing it was taken internally and applied topically externally. There is a lot of science around this, so it’s not just hocus pocus. In fact, it’s still used in hospitals in China and in other parts of Asia, as well as, Russia and in different parts of Europe. We developed these skin care products based on what the oil from the seed actually does.
Sea Buckthorn is the greatest source of Omega-7 which is really unique. It is also quite rare. We also developed the supplement, which was something that was new, different, and relatively unknown. It was actually almost unheard of to have, like a skin care supplement. This powerful berry also has a lot more of other great health benefits too, but the skin, hair, and nail are virtually ideal. Our entire company is built around this single ingredient.
(Q) That is amazing. This is what I love hearing. You are dedicated to using this one ingredient. This is what makes you stand out. I have to admit Peter, I was so intrigued that you use Sea Buckthorn in everything. It has so many benefits, as well. Going back to what you saying in terms of it’s usage. You were saying it could be used both internally and externally. It is not only good for hair, skin, and nails, but also the heart, as well. I don’t know as much about it as you do. I was wondering, could you explain some of the benefits of Sea Buckthorn?
Sure. Of course, you are aware of the hair, skin, and nail benefits. You also mentioned the cardiovascular benefits, as well. The cardiovascular system is what is being studied the most right now. There are actual studies going on at the Cleveland Clinic, as we speak based on the Omega-7 content and what that does for your heart. It is being proven to help sort of balance your cholesterol levels. There are lot of aspects to what this does for your entire cardiovascular system that are immensely beneficial.
In addition to that, this amazing berry helps with acid reflux. It helps to fortify the linings of your gastrointestinal track. The linings of those two systems in your body are made from similar cells, so in actuality this helps with the acid in your stomach. It is great for those that suffer from stomach ulcers or mouth ulcers. Sea Buckthorn also helps with UTIs (or urinary tract infections) and an array of other problematic health issues which is supported by various health studies.
The Omega-7 from Sea Buckthorn helps to make those cells repair themselves. So, if there are any problems in those cells, this will fix them. The cells will actually rebuild themselves. If they don’t function, they will function once in contact with the Omega-7 in the Sea Buckthorn. It’s amazing.
(Q) That is amazing! I did not know that. When it comes to stomach problems, it is in my family somewhat. I think it’s ultimately amazing that Sea Buckthorn helps with these particular health issues.
Yeah, it is pretty cool. It is very logical if you think about it. Omega-7 is also called Palmitoleic Acid and it’s the main component in skin. So, if you were to dissect the human skin, you would find Palmitoleic Acid. It is a key building block in the skin. It isn’t an essential fatty acid, like Omega-3 and Omega-6 which are both the only essentials because your body does not make them. Our bodies do produce Omega-7, but because of our Western diets, sometimes we don’t get the right components of this.
It’s better just to supplement with Omega-7, as it helps most people. Although there isn’t much science that backs up this fact, one of the biggest things we hear are people noticing both their hair and nails growing faster and thicker, which is awesome because most women (and men too) definitely want that. Those women who suffer from hair loss notice this. Unfortunately, we haven’t heard much from men yet or else we would be a huge hit. We hear that often from women though.
(Q) You know Peter, when I became a vegetarian and then started doing vegan eating, I suffered in a sense where I lost a little bit of hair. I noticed after taking your supplements that my hair has grown back. I also noticed that after using the Sea Buckthorn oil supplement along with the oral supplements that there is a dramatic difference. I have noticed that my hair is thicker. It actually works, it is incredible.
Really? Wow, you know there are somethings out there, that you will take and you will notice some sort of a placebo effect. Our stuff is amazing stuff and you’ll notice it is unique and has so many benefits. So many people do notice a huge difference. It isn’t a minor difference either that is contributed to something else in your diet, etc. Pretty exciting stuff.
(Q) I wanted to ask you, what are your most popular products? Currently, what are Sibu Beauty’s best selling products?
The three top sellers are our juice, our capsules, and our straight seed oil for topical use. We sell a lot of soap and cream, but those three are really the most popular, as they are the essence of our brand.
(Q) I have to admit, I am surprised your serum is not a best seller, as it is ultimately amazing. In fact, it is one of the best serums I have ever used. It is incredible. It’s almost as if it corrects and repairs, as well as, prevents DNA damage. I noticed a huge improvement in my skin after a few uses.
Part of the problem is for the industry that we sell in and cater to in general, it’s kind of an expensive serum. We were thinking should we make this serum less expensive or more expensive. It’s all about perception. I know there are some serums that are much more expensive that sell well, yet our serum is known to perform better. We sell a bit of the serum. It’s one of our mid-selling products. It is such an awesome product and my personal favorite.
(Q) That is amazing and I think it is incredible. Now I wanted to ask you, do you test on animals? What is your stance on animal testing?
We are a PETA certified and cruelty-free company. You should definitely like that. We are proud of this. We have the ideology to respect all living things. We are a family run business and we have animals in our family. We are naturally minded people, hence why the brand is natural. It was a business decision. We love animals.
(Q) Do you have any plans to expand the brand? Perhaps adding a makeup line, a hair care line, or even a dental care line? Imagine a toothpaste with Sea Buckthorn in it.
Most definitely. In fact, you hit on a couple of them. We launched Sibu-7 which is a new line that is not that different from the products that we already have, it is just more pure. It is all supplements. It’s marketed to more than just the skin, hair, and nails. It’s for everyone. We do have a number of different lines in the works which includes oral care. Hair is definitely in our future, as well.
(Q) Wow, that will be fantastic. For all of those health and beauty enthusiasts reading this interview, what would you like them to know? What is next for Sibu Beauty?
In a nutshell, I want everyone to know about Sea Buckthorn. It is not just another hocus pocus, trendy fad ingredient or supplement. It is something that has been used for literally thousands of years. There are 33 chapters in the ancient Tibetan medical text that includes the Sibu Yidian (Rgyud Bzhi) which talks about the uses of Sea Buckthorn. There is so much history about that. There is also clinical proof and evidence of what it does. It is amazing stuff. We pride ourselves in creating not just products, but life changes and experiences for our customers. We put so much of this ingredient in our products and make it effective, as a result. We treat our employees very well, too. We have created and established jobs, as well. There is a lot of time that goes into creating and producing Sibu Beauty products.
For more information about Sibu Beauty, please visit www.SibuBeauty.com today.