NOW Foods provides you with a wide-range, variety of quality natural products for great value. Specifically formulated to help support and promote health through nutrition, this brand offers some of the greatest products I have ever used. Recently, I had the chance to talk to Amber Cerda, the marketing communications manager of the brand. Here is what she had to say…
(Q) Hello Amber. How are you? Tell me a little more about the NOW foods brand…
NOW was founded by Elwood Richard in 1968 on the belief that natural is better and since then has grown from a small family operation into one of the most successful and fastest-growing companies in the natural products industry. Still owned by the Richard family today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products, all at an affordable price.
(Q) How did the inspiration behind NOW foods come about? Tell me a little more about the inspiration behind this brand…
Elwood started NOW Foods to provide natural products at prices that almost anyone could afford. But he would never cut corners on quality. His core belief that high-quality health products should not be a luxury available only to the wealthy still shapes the company’s policies today. Our mission is to provide value in products and services that empower people to lead healthier lives, and we’re going to continue to invest in product development and innovation to do just that. We want people to truly think of NOW as their wellness solution.
(Q) You have everything from face and body care to aromatherapy and bath care to hair care and even health care. You also have an array of oils, an extensive selection of vitamins and other supplements and also food. I have to ask, what are your most popular products? Tell me a little more about your best sellers…
NOW is definitely a comprehensive wellness brand because we really do have something for everyone, from functional foods to supplements, personal care and sports nutrition. For personal care, our NOW Solutions skin care oils are very popular, including sweet almond oil, castor oil and jojoba (he-hoba) oil. Almond Oil is a natural oil that’s perfect for nourishing and reviving any skin type, and is ideal for the entire body. It’s easily absorbed and won’t clog pores, promoting clear, soft, healthy skin. Jojoba oil is one of the most popular cosmetic oils available. You can use it in your hair as a leave-in moisturizer and because it’s so gentle and non-irritating it’s considered safe enough even for a baby’s delicate skin. Our Essential oils are very popular. They can be used in a number of ways, from aromatherapy and massage to personal care and household applications. Essential oils are intended for aroma, therapeutic and, in some cases, for external use including skin applications and bath. Some of the most popular essential oils are Tea Tree, Peppermint, Eucalyptus, Lavender and Lemon. We also recently introduced some new blends like Clear the Air Purifying oil blend and Peace & Harmony Calming oil blend which are amazing, and we even sell a diffuser which has been very popular as well.
In our NOW Sports line, our pea protein and MCT Oil liquid are very popular. Pea protein is great for people who want a vegan protein powder and may have food allergies so they can’t take other forms of protein powders like whey, eggwhite or soy. MCT Oil stands for Medium Chain Triglycerides which are fats that are naturally found in coconut and palm kernel oil. They are metabolized very quickly in the liver and are reported to encourage energy expenditure, and not fat storage. Numerous studies suggest that substituting MCT Oil for other fats in a healthy diet may therefore help to support healthy weight and body composition. You can use it as a substitute for conventional oils in salad dressings, sauces or cooking as a source of beneficial fatty acids. We offer more than 800 supplements, but a few of NOW’s best sellers include Maca 500 mg, which is an energizing herb. Recent scientific studies have demonstrated that Maca supports hormonal balance and both male and female reproductive health. Biotin 5,000 mcg is another best seller which supports amino acid metabolism, promotes normal immunity and plays a critical role in skin health. Our Vitamin D-3 5,000 IU is also popular. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. It’s not abundant in food and as more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. It helps maintain strong bones and supports dental health.
From our food brands, our NOW Real Food Organic Virgin Coconut Oil is very popular. Virgin coconut oil is naturally trans-fatty acid free and has natural occurring medium chain triglycerides. It can be used in place of butter in cooking, can be used in salad dressings, sauces or any type of cooking as a source of essential fatty acids. Our BetterStevia products are also very popular. Stevia is a natural alternative sweetener that is 50 – 100 times sweeter than sugar but it has zero calories and doesn’t harm your teeth. Some people think Stevia has a bitter aftertaste. We use a patented natural extraction process using enzymes, so our BetterStevia has a sweet clean taste. We offer it in packets, liquids, tablets and powders. Our organic packets are particularly popular. Almond flour is also increasing in popularity. It’s gluten-free, a healthy low-carb substitute for flour and a natural source of healthy fatty acids. It can be substituted for white flour in almost any recipe.
(Q) I noticed that you have a coconut oil that is part of your NOW Solutions line. It is evident that this product is used as an amazing moisturizing alternative for the skin, but I have to ask, is it food-grade? Can you actually cook and eat with it?
Our NOW Solutions Coconut Oil goes on smooth to leave skin feeling silky and refreshed. It also serves as a natural alternative to chemically formulated commercial moisturizers, oils and scalp conditioners. It is considered food grade, but I would recommend using our NOW Real Food Organic Virgin Coconut Oil to cook and eat with.
(Q) How is organic virgin coconut oil made? Can you tell me a little more about the process ?
Our NOW Real Food Organic Virgin Coconut Oil is made by harvesting fresh, wild coconuts by hand and then the coconut meat is quickly hot air dried to remove water, which helps to inhibit bacteria and mold activity. The coconut meat is then mechanically crushed and pressed without the use of excessive heat or solvents. This natural process retains the fresh aroma and taste of real coconut. The coconuts, and the entire oil expression process, have been certified organic by a third party, USDA-approved certifying agency. This ensures the production of the highest quality Organic Virgin Coconut Oil. It is Non-GMO, with no harmful trans-fats. FAQ
(Q) I am quite intrigued by the pure almond oil. This oil is amazing for the skin, but is it considered food-grade?
Yes, the almond contained in this product is considered food grade. Almond Oil is a natural oil that’s perfect for nourishing and reviving any skin type. It is easily absorbed and won’t clog pores, promoting clear, soft, healthy skin. This natural skin-nourishing oil is ideal for the entire body.
(Q) You have an array of supplements. I have to ask, what are the most popular supplements right now?
Some of our popular supplements are: 5-HTP 100 mg which supports positive mood , o ur Probiotic-10 25 Billion. Probiotic bacteria are critical for healthy digestion. This product utilizes 10 probiotic strains that have been clinically validated for their support of healthy immune system function. Ultra Omega-3 – Omega-3 is an essential fatty acid and ours comes from fish oil. It’s tested to be free of potentially harmful levels of contaminants, for example mercury, heavy metals, PCB’s, etc. *This product supports cognitive function and supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.*
(Q) NOW foods has an entire line just for workout essentials, which I have to admit is amazing. You have everything from protein powders to amino acids to weight loss to even energy and mass building. Currently, what are your most popular products within the line?
In addition to the MCT Oil and Pea Protein I already mentioned, our Unflavored Whey Protein Isolate is also very popular. NOW Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA’s), which are important for efficient muscle metabolism. This is an ideal supplement for active individuals. Something that’s important to note about our sports nutrition line of products is that the ingredients we use are screened and analyzed in our in-house laboratories to ensure not only their identify, but the absence of adulterants as well. We don’t use any artificial colors, flavors, sweeteners or preservatives. These qualities really set us apart in the sports nutrition category.
(Q) In terms of protein powders, you have whey protein, soy protein, eggwhite protein, sprouted brown rice protein, and even pea protein. What is the difference between these proteins? Tell me a little more about this…
All of our protein powders are nutritious, taste good, easy to mix and readily absorbed in the body. They contain no artificial colors, flavors or sweeteners. They also rate well on the Protein Digestibility Corrected Amino Acid Score, which is the newest and most accurate measurement of a protein’s quality. Whey protein is easily digested and a complete protein that gives your body all 9 essential amino acids. Whey protein is considered to have the highest Biological Value of any protein source – superior in essential amino acid content to beef, milk, casein or soy. We offer many different varieties of whey protein depending on your individual needs. Our Eggwhite Protein contains less than one gram of fat and carbs per serving, provides 20 grams of fiber per serving, and rates as one of the highest quality proteins available when measured using the Protein Digestibility Corrected Amino Acid Score. Your body can absorb it easily. Soy protein is a great vegetable source of high quality complete protein that’s very low in fat and carbohydrates and offers an excellent amino acid profile. Soy offers unique nutrients and we offer non-GMO varieties as well. Pea protein is very good for those who use other forms of protein. Peas are a rich source of highly bioavailable protein, and they’re hypoallergenic, making them an ideal protein source for people who have difficulty supplementing with other forms of protein or seek a non-dairy source of protein. Our newest protein powder offering is our Sprouted Brown Rice Protein Powder, which is perfect for individuals who can’t tolerate some of the natural compounds found in whey, egg, soy and other protein sources due to their unique food allergies. It’s ideal for those who live with allergies and sensitivities to these ingredients.
(Q) When it comes to food, you have everything from nuts to seeds to snacks to dried fruit to even sweetener and flour. I have to ask, are they free of genetically modified organisms (or GMOs)?
As of January 1 of this year, all of our NOW Real Food, NOW Real Tea, Living Now and B etter Stevia food products are produced free of non-GMO ingredients.
(Q) What is NOW University? Tell me a little more about this special feature of the brand…
NOW University is a free online training program for consumers to help them learn more about a variety of nutritional ingredients as they relate to wellness and prevention. People can sign up for specific courses or can access the FREE NOW University pre-recorded Lectures.
(Q) Do you test on animals? What is your stance on animal testing?
We NEVER test on animals.
(Q) Everyone from celebrities to everyday people love your products. In fact, several people have said that your products have changed their life for the better. How does this kind of feedback make you feel?
Really great! We have an ambassador program where people who have used our products can share their stores and how our products have had a positive impact on their life. From athletes to everyday people it’s amazing to hear all of the inspiring stories. We have them posted on our website if you’re interested in seeing some of them.
(Q) For all of those beauty and health enthusiasts reading this interview, what would you like them to know? What is next for NOW foods?
NOW is truly a unique company. We are a natural, high-quality brand that is affordable. We are like a one-stop shop for your wellness needs from supplements to personal care to food and sports nutrition. We will continue to introduce new products, and our ultimate goal is for 100% of our products to contain only non-GMO ingredients.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.*