Dr. Dewy is a beauty brand located in the heart of California. Emphasizing on nature at its finest, it was created by Dr. Eddie Akkaway. Dr. Akkaway is a Diplomate of the American Board of Anesthesiology, a member of the American Society of Anesthesiologists, and a member of the California Society of Anesthesiologists . Recently, I had the opportunity to talk to Dr. Akkaway, the founder of Dr. Dewy and here is what he had to tell me…
(Q) Hello Eddie. How are you? Tell me a little more about Dr. Dewy…
As a physician and researcher, I’ve dedicated my professional life to the art and science of healing. I’m a Diplomate of the American Board of Anesthesiology, and served my residency in anesthesiology at the UCLA School of Medicine in Los Angeles. Personally, I believe that is nature is the best teacher, and nature’s unlimited resources inspired me to create Dr. Dewy. My desire is to tap the healing powers of rare plants and botanical extracts to help promote a healthier and more environmentally conscious lifestyle.
(Q) What inspired you to create Dr. Dewy? Tell me a little more about the inspiration behind the brand…
I’m a self-described obsessive when it comes to healthy lips. I first started creating lip salves after seeing countless patients come out of surgery severely dehydrated with dry, chapped lips. I earned the name “Dr. Dewy” from the operating room colleagues after several surgeries, in which patients awoke and commented that their lips felt amazing and dewy.
(Q) You currently have two products in the Dr. Dewy line. One of them is the ‘Lip Protector’ and the other is ‘Lip Cure’. Tell me a little more about this products…
I wanted to find the best natural ingredients for maintaining healthy lips that outperform the petroleum and mineral oil-based products typically found on the market. In my research I discovered that many plant extracts and natural waxes have anti-microbial and anti-inflammatory healing properties. Both Lip Cure Recovery Serum and Lip Protector SPF 15 are fortified with an organic “super nutrient” complex of rare and nourishing plant oils, natural waxes, essential fatty acids and potent antioxidants. The formulas do not contain petrochemicals such as petroleum or mineral oil, or animal ingredients such as beeswax, lanolin or collagen. They are gluten free, preservative free and formulated without sulfates, glycols, colors or dyes. The products help heal, hydrate, and protect dry and cracked lips while providing a healthy, dewy look.
(Q) Since your products are organic, I have to ask, do you test on animals? What is your stance on animal testing?
I love animals. Many people forget that bees are animals, too, but many lip products contain beeswax. When I created Dr. Dewy formulas I made sure my formulators used plant-based waxes and oils, which have unique therapeutic properties. My formulas do not contain animal products and they are not tested on animals. Plus, my company is proud to display the PETA “beauty without bunnies” label.
(Q) Do you have plans on expanding the brand anytime soon?
Yes, I have a few innovative concepts for new products in both lip and skin care. I invite everyone to follow me at Dr. Dewy on Facebook to get updates. ( www.facebook.com/pages/Dr-Dewy ).
(Q) For those people reading this interview, what would you like them to know about Dr. Dewy?
Dr. Dewy is the fulfillment of my passion. My goal is to develop personal care products made with healthy and wholesome ingredients. My desire is for every individual to live powerfully by making wiser choices for a safer, healthier and more beautiful life.
For more information about Dr. Dewy, please visit www.drdewy.com today.