Amala Skincare is a world-renowned skincare brand that enhances natural beauty by embracing the individual and benefiting the world. They value nature and bring those values into their products. Recently, I had the opportunity to speak with Ute Leube, the founder of Amala Beauty. Here is what she had to say…
(Q) Hello Ute. How are you? Tell me about the Amala brand…
Amala means “most pure” in Sanskrit and is the beauty industry’s leading plant powered luxury skincare collection, trusted by premier spas worldwide. Crafted in Germany, Amala is heralded for its ultra-premium, results-oriented custom formulas, rooted in advanced plant chemistry. All Amala products are of 100% natural origin, working in total synergy with the body to deliver proven benefits to skin and senses. It’s backed by NATRUE, the global standard bearer for natural and organic certification, and is committed to sourcing its powerful plant ingredients through longstanding fair-trade farm partnerships worldwide.
(Q) What inspired you to create Amala?
When we were developing Amala, we saw an opportunity to create a truly natural skincare line for luxury spas that would deliver results using only the finest, most beneficial plant ingredients. Our goal was to raise the bar for proven efficacy and refined luxury in the natural skincare market. We couldn’t imagine developing anything other than authentic all-natural products. Our bodies are inherently from nature and understand nature perfectly. Synthetic cosmetic ingredients do not fit our commitment to formulate only with ingredients that work in total harmony with the body. We strongly believe in the wisdom of nature. Nature provides everything we need for health, well being and beauty. Natural ingredients are powerful and their living actives nurture and strengthen the body in a holistic way. We know that a healthy body naturally looks its most vibrant and beautiful; this inspires us and is at the heart of our vision.
(Q) You have everything from skin care to bath & body to even aroma apothecary. What are your most popular products right now? Tell me about Amala’s best sellers…
Our hero product is certainly our Advanced Firming Complex in the Rejuvenate Collection. It is our most results-oriented, anti-aging product and the first Amala product with proven seven day clinical results. Since its launch in 2012, it has become Amala’s number one international best-seller. Our customers can’t seem to get enough of it! Other Amala products I absolutely cannot live without are our Soothing Lip Salve, Hydrating Yogurt Mask, and Hydrate Treatment Oil.
(Q) You have quite a few collections within Amala’s face product line that work to hydrate, rejuvenate, purify, and soothe. For those individuals reading this interview, can you give them an idea of how each collection benefits a specific skin type?
Amala produces five results-oriented collections for the face. Each collection is formulated with powerful plant ingredients trusted by traditional, indigenous communities, and each features a core ingredient to address a specific skin concern, from anti-aging to sensitivity to breakouts. Here’s a quick overview:
Amala’s Hydrate Collection quenches dry, dehydrated skin with treatments inspired by the replenishing fruits and flowers of Southeast Asia. It restores and sustains skin’s moisture level with organic Jasmine, known for its nourishing, smoothing and antioxidant benefits.
Designed to nourish and revitalize skin, Amala’s Rejuvenate Collection for maturing skin is a clinically proven treatment system that helps firm, smooth and renew elasticity with organic Cocoa Bean (known for its unique ability to stimulate cell renewal, promote microcirculation and help repair skin’s moisture barrier).
The expertly formulated Purify Collection is inspired by the healing plants and flowers of Eastern Asia. It balances oily, combination and acne-prone complexions for consistently clear, more even toned skin. Blue Lotus infuses skin with all-natural vitamins, minerals and amino acids – essential nutrition for a pure, healthy skin complex.
Amala’s Soothe Collection gently calms redness and inflammation with organic Desert Fig Seed, a nourishing, moisture-rich seed essence long-trusted for its ability to even tone while protecting skin from environmental reactions.
Amala’s newest addition, the Brighten Collection, blends narcissus with other healing organics, and has been proven in third-party clinical trials to deliver firmer skin and refined texture in just four weeks, and a brighter, more even tone in just eight weeks. Brighten relies on a synergistic cocktail of nature’s most powerful brightening plant actives to deliver extraordinary results without the harsh chemicals and bleaches of conventional beauty brands.
(Q) I am always searching for a good serum. I noticed you have quite a few, like the rejuvenating serum. Tell me about this product. ..
Amala’s Rejuvenating Serum is a firming gel serum infused with collagen-boosting botanicals and a powerful antioxidant trio of pure Vitamin C-rich acerola, sea algae and cocoa bean that naturally repairs the skin while protecting it from environmental and free radical age damage. It’s clinically proven to increase skin hydration and improve firmness. 100% of women in our four-week clinical studies experienced a significant improvement in the depth of lines and wrinkles.
(Q) Do you currently test on animals? What is your stance on animal testing?
Amala takes a firm position against animal cruelty and we do not use any ingredients tested on animals. Our company does not test any products on animals.
(Q) Have you ever thought about adding a makeup line into Amala?
A makeup line is not currently in the works, but “never say never!”
(Q) Everyone from celebrities to regular people use Amala. I have a friend who is in love with your serums and oils and refuses to use anything else. How does that make you feel hearing this kind of feedback?
It’s an enormous compliment to hear that people love Amala as much as I do. Amala is a special brand — it’s made with the very best of nature, but it also works and delivers results. As the founder, I’m over-educated on all things Amala – and so it’s easy to use the product and know that I’m putting only the best ingredients on my skin. But to hear that other people who have different passion points are also fans is validating and encouraging. The results really do speak for themselves.
(Q) For all of those beauty enthusiasts, including skin care lovers reading this interview, what would you like them to know? What is next for Amala?
Amala is continuing to push the boundaries of what natural ingredients can do, and you can expect to see more highly advanced (clinically-proven) skincare products from our line in the coming years! We’re really excited about a new breakthrough skincare product planned for launch in 2015. It will integrate groundbreaking natural ingredients to deliver clinically proven results. Of course, there will also be a spa facial treatment launched to complement the new product to create a full sensorial experience. I can’t divulge more – but stay tuned!
For more information about Amala Beauty, please visit www.amalabeauty.com today.