One of the questions most business owners ask is, “How do I market my business and know what I am doing is productive?” Most experts agree that one retained customers is worth more than five new ones. So, it would make sense to spend most of your efforts in retaining the customers you have rather than having to market to thousands of new ones. One of the most powerful ways to reach these customers is through email marketing. Over fifty percent of email users check their email daily. Email Marketing has proven to be an affordable and quick way to reach large number of customers. back in the year 2006, companies in the United States spent over four hundred million dollars on email services. Email marketing has been the productive earning mode for the twenty first century where the postcards did for the twentieth. However, with any marketing medium there are pros and cons, as well as tips and tricks to get the job done right.
The first thing you want to ensure is that the audience you are targeting is receptive of what you are about to offer. Spam emailing to every address is not the solution for effective email marketing. You need to develop a group of people who actually read your emails and benefit from them. There are a few things you can do to create a perfect email database. Let’s go through:
1. First, make sure you have all current and future customer emails.
2. Second, you can create a signup form on your website and try offering something in return such as a free e-book or giveaway.
3. Third, don’t overdo it. Customers do not wish to be bombarded by too many emails or by emails that are just a link. If you want to keep their attention, make sure you include quality content.
The next obstacle you need to overcome in email marketing is finding a good company that helps you to get the job done quickly and effectively. Sure you can send emails yourself, but as your list expands you need a service. If you try to send mass emails through your personal ISP, they will likely become little upset. You need to use a service that can organize your contacts, put your emails in a professional format, and send them quickly. There are many companies out there, so make sure you are aware of what you are getting with the one you choose. One of the highest rated is AWeber they offer up to 500 contacts with unlimited emails for less than 20 dollars a month. Most of these companies also offer a web sign up form and software to create a customer newsletter in a pre-designed template.
The final step in successful email marketing is to track the success of what you are doing. There are many different ways to track you results such as auto responders, click through and read receipts. With these reports, you will know which customers you are reaching, and when you see your sales reports you will know if what you are doing is working.