On average, most people check their phones 150 times a day. The average person has their smartphone or tablet accompanying them at all times. Meaning that if you are marketing anything and you aren’t leveraging this on-demand, always on technology, you’re missing out. In a digital age, there are eight rock solid reasons that you simply cannot ignore mobile marketing for another day.
1. Numbers Don’t Lie
Mobile use is up to an average of three hours a day for most adults, whereas time spent on the computer has decreased to an average of two hours per day. This means that mobile is becoming more and more prevalent in your customer’s life, which means it needs to be more prevalent in your marketing campaigns.
2. Mobile Engagement is On the Rise
Even anti-social folk are getting social online with the help of their smartphones. There is an app for just about everything and business people need to focus on how to become a part of those apps, and getting social online. Businesses and business owners need to focus on creating fun content using social media channels, contests and mobile optimization for mobile lead capture.
3. Mobile = Personal
If you build native advertising into your mobile site or even design it into your app, it appears as less intrusive advertising. For example, when you suggest related content and apps tailored specifically to your customer that is compiled based on their interests, you personalize the experience, and when you personalize, customers engage more with your brand.
4. Mobile Means Sharing
With a plethora of sharing abilities on various social media sites, today’s consumer reads, likes and shares content with push button ease, giving your content the potential of going viral in a matter of minutes, thereby increasing your exposure, thereby growing your business.
5. There is an App for That
The resident statisticians at Nielsen, tell us that people spend 89% of their online experience on apps each month. If you don’t have an app for your business yet, it might be time to find someone to help you design one.
6. Mobile = Contact
It is easier to search for a business or a product using mobile devices today, and consumers are doing it all the time. Google tells us that 70% of mobile searches turn into direct contact with a business. But if that isn’t enough to convince you, it’s also important to note that over 84% of companies saw an
7. SMS marketing has high open rate success
SMS (short message service) marketing is becoming less of a suggestion and more of a necessity for marketing. Why? Because just about everybody nowadays texts.
Your consumer receives texts regularly, and are more inclined to read those texts once they hear the alert. In fact, text messaging has become so relevant that businesses are reporting open rates of 98 percent. – That is far better than email, by the way.
8. The Marriage of Mobile and Social Media
People today spend a high percentage of time on social media platforms using mobile device as opposed to a computer, which means that leveraging social media for mobile and making your brand more engaging is a solid strategy.
The message to marketers is clear: mobile is where consumers are living, which means that mobile is where marketing needs to be in order to be effective. Mobile is where consumers are, so it’s where marketers need to be.
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