A SEO ranking checker is useful in monitoring the keywords that the blogger wants to position in the result pages of search engines (Google). Once set the keywords plugin offers two options to set the URL to be monitored: automatic (taking the article with the greatest potential for positioning) or manually set according to the preferred URL. The plugin provides information about the current position of the keyword, position changes, the URL that has positioned the blog, the number of visits and time URL visits. We find this information helpful in optimizing the blog.
Managing content on blog articles, pages and tags categories, in terms of how they are displayed in the result pages of search engines, namely Google: Meta Titles and Meta Descriptions for pages and articles, descriptions of categories and tags -these are all useful features to consider when considering content management and SEO ranking. Once we have this analysis, we can identify some things and we can improvise using the monitoring tool that captures some of the elements although Google Analytics provides some information, in real time:
- · identifying the type of content that users use to interact in real time,
- · identify links that bring visitors to your site in real time and links sent in real time (IBL + OBL)
- · keyword analysis where users get to the site
- · analyzing how many times visitors have checked out the blog
- · readers identify the optimum time of article publication
- · identify the number of shares that the visitor makes on the blog, showing simultaneously the keyword entry site and the source of traffic.
SEO Ranking Checker Reports
The best feature of a SEO ranking checker useful for bloggers is to analyze the links sent to other sites and the number of clicks each link has received i.e. how much traffic you send to the site by making a blog advertising campaign. This report can be displayed for a period of 90 days.
ROI is the one that counts and everyone is interested in but until there’s no need to bring traffic optimizing post clicks is a must. By analyzing the behavior of traffic sources arriving on your website, you can make the best marketing decisions that can target both improvement promotion campaigns and some UX improvements on the website.
Currently, keyword monitoring is done daily and by using Google Analytics you can still measure the impact of those words on site traffic but also on visitor behavior (number of pages visited, time spent on site, bounce rate). Once you know these metrics, you can decide to continue or not the promotion for that word. You should know that in a SEO project, competitors are based on keywords rather than a specific site, for example, for 10 keywords, you can have 50 different competitors.