Small businesses can extract enormous amounts of benefit when choosing to conduct sales through online trading platforms, such as eBay and Amazon. Both venues provide a plethora of features, online traffic, and services to help market and sell your products in a way your own individual website may not. The platform that works best depends on how much growth you are looking to achieve and how much you are looking to spend.
As a small business owner who sells unique, customized cell phone accessories, I have found Amazon to be the better host platform for my business. This might not always be the same decision for everyone. For one, Amazon has much tighter rules for what it allows to cell. For example, those selling cell phone spy technology, may face restrictions.
Below, I’ve outlined why Amazon works best for me, noting how it’s services and flexibility helps me run efficiently:
In general, both eBay and Amazon are on equal ground when it comes to paying to sell on their site. On eBay, you pay up front to post and sell, regardless of whether or not the item sells. On Amazon, you there are no upfront costs, however, they have a higher commission.
When looking at individual item categories, fees vary, so this should be taken into account.
I have found that working through Amazon has been beneficial for my business in terms of reducing upfront costs.
Depending on how you like to sell your products, each platform has its advantage. Clearly, starting off as an online auction block, eBay is the winner if you wish to go this route. I do not auction off my products, and do not plan to. Therefore, Amazon is the winner, hands down, for me. Amazon allows me to offer my products at a rate that is market friendly and places my offering on even ground with others of its kind. There are no surprises, which makes it easy for me to complete transactions.
I am not computer savvy, nor do I wish to spend a lot of time trying to figure out new ways of listing my products or completing sales. Amazon provides the stability in a selling platform that I need to run my business efficiently, without hidden headaches.
Their systems are supported by a larger infrastructure, which means they have fewer downtime incidents that eBay. They also reduce the amount of changes they introduce, which means sellers, like me, and buyers know how to use the system and very rarely have to learn a new format to shop.
Both platforms allow buyers to provided feedback on both the product and on the buying experience. The advantage here goes to Amazon, especially for sellers, because the feedback does not push you down on the “results” list, should a buyer post a negative comment.
Both platforms allow buyers to post both negative and positive comments. The difference is that Amazon does not weigh on the comments or feedback as heavily as does eBay. As a seller with negative comments, your results fall down the list, meaning less exposure.
Selling through Amazon is quick and easy. Buyers use Amazon to pay for their purchases, it is simple and straightforward. These payments then transfer directly into your business’s bank account on a basis you set up in your account. There are no fees to collect and deposit the funds, either.
eBay, on the other hand, requires buyers to have a PayPal account. This may just turn off potential buyers who do not have one, and who do not wish to open one up. I, in fact, ran into this problem myself when I found something on eBay I wanted to buy. Not having a PayPal account, I was forced to abandon the hard-to-find item, because I was not interested in linking my bank account to PayPal just to make one purchase.
So, there you have it. I have found that as a small business owner, my experience with selling my products has been much easier using Amazon. I have never used eBay, but I know of colleagues who do. They have explained to me the ins and outs of using eBay. For some of them, eBay works best. I only know that for what I need to run successfully, Amazon is the winner.