Working with technology I see a lot of emails, alerts, and notifications. In our modern era we are very much accustomed to spam and junk emails. I feel that many of us feel that if we see an offer in an email for anything related to money that right off the bat it has to be some sort of a scam. Needless to say we all have the right to be skeptical.
I recently switched over to using a Google Chrome browser. I was not used to the layout and the notification system. The past week there was a bell that had a red number that showed up it grew from 1, 2, 3, and so on to 10 messages. I clicked and saw all of these emails speaking about my Youtube inbox? I never signed up for a YouTube inbox for email but as it turns out it is a recently added feature. I had not uploaded a video in 11 months I believe so this was news to me. The first email was saying I want to offer you money for your clip Ducklings vs. Stairs! I thought to myself this has to be a scam or some kind of a joke. I continued reading the emails one by one each with a different offer. I felt as though I was on ABC’s SharkTank.
I was forced to do some research about the legitimacy of the situation, these companies, and their offers. I decided to go with Viral Spiral http://viralspiralgroup.com/#&panel1-1 they also represented Charlie Bit My Finger and I enjoyed the interaction I had with their agent. I noticed that once my video jumped from 4,000 to 20,000 that there could be some potential. I know I had to license and to do it quickly. I went through all of the legal paperwork and took a day and then signed my agreement. You have to always be very careful and consider all of your offers/options.
Ducklings vs. Stairs is a rare moment in time it is about a small family of ducks a mother duck and 12 baby ducklings. They were walking through town and were going in front of a church. This is all located in downtown Red Bank, NJ a very busy part of town so it is amazing that they were just walking around because there is not a park in area and the river was a distance in terms of ducklings in human distance its about a half mile away. They struggle at first to jump and surmount each step. They eventually all transcend adversity and cheer each other on as finally one by one they all rise to the challenge.
Maybe it was the family aspect of the clip or the motherly duck overlooking her flock but the video exploded from 20,000 to 50,000. Then the next day 50,000 to 100,000 then from there it was starting to grow really fast 200,000 to 400,000 and so on. So from one week 5/8/2014 to 5/15/2014 our little clip will have one from 20,000 to 1,000,000. It is a very exciting phenomenon and we are extremely excited to see that there are now ads on our video from Adidas, Google, Ford, Rosetta Stone, and more.
The downside is seeing people copy your video for their own personal gain as well. YouTube however is really good about reporting such actions but trust me it is really hard to police the entire internet it is going to happen to a degree. I think they all do a great job for the most part of protecting your interests. It is important to share your clip when you feel you have something special on your hands to try to utilize the power of social media Facebook, Twitter, LinkedIn, Pinterest, and Google + for example. You just have to be careful not to overdue it because not everyone of your friends and family will care as much as you will because it is personal to you. So just a few times and then leave it be.
The best part is now it is at a point where it is on its own if it continues to do well we are going to continue to be extremely proud and feel honored and most of all lucky that this has happened in our lives. I know it may sound silly but it really means a lot to be able to share a moment in your life with a million people around the world in various languages and cultures. Its a unique experience and it is something that has really enriched my life. If this ever happens to you just remember to early on take your time and go through all of your offers if you only get one wait until you get two if you do not there is no rush unless you really have a need. Sometimes it is a hit or a miss and you may get more in an upfront offer than a percentage license deal over time. However I feel that if someone is willing to offer you an amount of money it means they believe then can at least double it if not more so or else why would they be so interested. People never hand out money.