The idea of sending corporate greeting cards may sound like an archaic process and one older people may remember from over 50 years ago. But some corporate ideas since lost are ones that should have continued all along. By bringing back something as simple as greeting cards, it could have removed the stigma that’s developed in the last few decades of corporations not caring about anybody except themselves.
While we know that’s never been true in all cases, would corporations be willing to do more to connect with their customer base again? In the days of yore when capitalism was a process everybody proudly took part in, corporations would do everything they could to connect with those who bought from them. With big data able to sort out data from vast databases now, the idea of sending personalized corporate greeting cards should set off a renewed era of corporate-customer relationships.
Broadening Customer Bases
While a long-established corporation may not go back to using greeting cards, a first-time corporation or a small business would benefit greatly. And creating cards through traditional, high-quality printing creates a surprise effect when seen in someone’s mailbox. That’s one reason why direct mail is still so successful in marketing because of how unexpected it is in the digital era. Also, printed artwork with vibrant colors impresses people through something tangible.
Any issues involved would be in deciding when to send certain greeting cards to valuable customers. Sending them too often can potentially ruin the specialized nature of how they can keep your company in everyone’s memory.
You can use your in-house marketing team to determine when customer birthdays occur, as well as other prominent anniversaries. A personalized birthday card will go over the best, and you can produce birthday cards at large volume without costing a fortune. All it requires is printing software that includes the first name of the people you’re sending to, along with a personal note inside.
For a small business, the personal note could be done by hand if your customer base is overly small. A personal touch like that would be incredibly received by customers who may suspect it’s written by a computer rather than overly personalized.
Thanks to big data, other personal information can be found and incorporated, including mentions of certain products the customer may be interested in. When this happens, it sometimes blurs the line between computer and direct personalization. A customer not being exactly sure will perhaps assume you know them better than they perhaps know themselves.
Noting Other Anniversaries
As something different, sending a card on prominent anniversaries can also keep your business in mind and help you send something personal to customers. Some anniversary ideas can be in noting the date when a customer first purchased a product or store card from you. If you can extract personal information on personal anniversaries, you might want to reflect a wedding anniversary and tie it in with products you sell.
Most of all, you need to design a card with cover artwork that’s suitable for being displayed. Assuming your customers will proudly display your cards up on a mantel for a time, your company will always be in mind during several times of the year. It’s a way to finally remove that corporate stigma and show that you truly care about connecting with customers and not merely existing in a tower of power.