There has been a steady progression, an evolution of sorts, in how people watch television programming in recent years. Most people are moving to streaming programs over using cable or satellite providers, cutting the expense of one more bill each month. (Forbes) With the advent of Netflix, Hulu, Apple TV, Roku, and now the WWE Network, there are many options for people to cut the cable still get their television programs for a minimal fee and paying for internet service. (USAToday) There are plenty of ways to view but the primary choice seems to be video game consoles, PS3 and Xbox 360 have worked well for these services to this point. The services have become so popular that the new generation of video game consoles have been built with streaming programming as a key consideration when putting together the hardware. (DigitalTrends) The progression has been moving at a steady pace, seeming like a natural evolution instead of a full-fledged immediate change, until recently anyway. This year we saw the dawning of a new era in pro wrestling with Vince McMahon finally going forward with his WWE Network as a streaming service for ten dollars a month when no service providers would work in a way he wanted to put the channel out. (BetweenTheRopes)
As if the WWE Network wasn’t a major swing in the digital world in regard to streaming services a new deal between Disney and Dish Network could send the progression into the fast lane. The deal signed gives internet streaming rights for ESPN, ESPN2, ABC Family, the Disney Channel and all eight ABC television stations owned by Disney to Dish Network who claim they’re planning to create an internet service outside of their own satellite system. (Yahoo) Dave Shull, executive vice president of Dish Network, recently said that they know viewing patterns are changing and with more families moving from traditional pay-TV options, this merger could be what makes Dish a major player in the next generation of entertainment seeking. (LATimes) This deal could help Dish, who has about 14 million subscribers currently, reach out to the younger generation who doesn’t rely on standard television, viewing mostly on their tablets or computers. The intention is to reach single people and younger couples, a growing demographic which could be a key to succeeding in programming now and as times moves forward. Disney is a massive brand and Dish landing this deal is going help make them a major player for the foreseeable future.