As a training professional for almost 30 years, I’ve learned that training participants often need a job aid to follow up a successful event. While encouraging students to take notes helps them retain information, distributing a document containing all the pertinent facts makes good business sense. To create an information graphic that resonates with your target audience, start by gathering all the salient facts you want to convey. Your goal is to make boring information more visually pleasing, instantly understandable and less daunting than pages and pages of a policy and procedure manual.
A good infographic consists of color coding, graphics, icons, statistics, facts and other relevant data visual, content and knowledge elements. When designing your infographics, begin by creating a content outline or flowchart. Then come up with a color scheme. Readers typically become quickly confused when a visual aid has too much going on. I typically use fewer than five to keep it cohesive. If your company has standards color palettes or icons, use them. Just make sure that the words nicely match the pictures. Otherwise, people spend unnecessary time trying to figure out the connection.
Next, create some graphics. I like to include two types, one that reinforces the theme (such as reminders to complete checklists) and one that creates visual pointers that minimize clutter. These are typically icons, which you can create yourself or hire a graphic designer to produce. Condense your information to include only the most important details. Ask members of your target audience to review your info graphic and cross out words that are extraneous. You only want to include the key information. If you need to make a policy statement or legal reference, do so in smaller print at the bottom of the page. The purpose of your info graphic is to explain things in plain English that everyone understands.
Finally, assemble your information using a free online tool or your own format. Add charts, pictures, quotes, text, lists and other elements. You can even embed a video, recorded demonstration or other multimedia, if that makes sense for your content. When you’re finished, save your file, print it and share it. Use social media platforms. Get the word out. You can also use your info graphic as a poster and display it around the office in key areas where employee congregate to reinforce your message.