Most businesses are starting to turn to other people now to write blogs for them, either through the process of an automated system or using ghostwriting services to get something written by an actual human being. I’m co-owner now in a company that does this kind of service (BlogMutt), and it can be fulfilling work if you don’t mind not taking credit for what you write. The relationships I have with both major companies and small ma & pa stores is one that allows businesses to have some personalization with their blog writers.
But let’s assume that perhaps you want to write a blog on your own at least once in a while. Even the businesses I write for above end up posting one of their own at least once in a while. Most people who blog realize that mixing things up is going to help keep their blogs interesting, including doing some curated content from others.
The only thing that might be keeping someone from writing a blog regularly is the time it takes to construct it. Not every business owner is going to write and think as fast as those of us with writing experience do. Regardless, is there still a way for you to write a blog post on your own in under an hour? It’s a challenge that’s been posed before recently, though technique is going to vary depending on one’s personal approach.
Planning the Night Before
Doing research the night before has been one thing that keeps myself busy in this career. When you’re doing a multitude of blogs, it’s going to require even more time than it would for a business owner. However, since a business owner is already presumed to be an expert in the blog theme they have, research may not be as much of a problem. The real problem is coming up with a topic that’s original and not one that oversaturates other blogs in your market.
If it comes down to creativity, you may have to spend some time writing out an outline the night before. The important thing is to have your idea ready before you go to bed so you can sleep on it during the night. You’ll discover that you’ll retain everything in memory by morning and perhaps have some new insights hit you when first waking. Since you’ll have the majority of the outline already in mind, you won’t have to take precious time doing extra research or grappling for ideas when you want to get that blog done as soon as possible.
Writing First Thing in the Morning
Your key to successfully writing a blog post in an hour is to do it early in the morning when your brain is fresh. Because the idea you put together the night before will be ready to go, sitting down and writing your blog at perhaps 6 a.m. or 7 a.m. is a way to get it done before you start work in your business by 8. This frees you up for the rest of the day to focus on your job and not scrambling to fit in time to finish a blog post. Believe me, even professional writers find it impossible to focus on a blog post if they have a million other distractions around them. This includes social media, which I don’t post on when I’m working.
Don’t Make the Blog Overly Long, or Add Things at the Last Minute
Sometimes blog writers tend to think they have to write something that’s 1,000 words or more just to feel as if they wrote something worthwhile. The majority of the blogs I write for businesses are done within 500 words at the maximum, and they appreciate the writers placing just the information that needs to be said in a shorter structure. The same applies to your language approach, no matter if you think you have to write with technical jargon to your niche readers. Writing in a clear and simple way is your key to grabbing other readers who may be interested in learning more about your field.
Another problem is thinking of last-minute items you want to add that can add more time on to your writing time. Any new things you want to add at the last second should be saved up for a later blog. After all, you want some other ideas to expand on for future blogs you write yourself. Sticking with the original plan of your blog will help you keep it within the time frame you need, which should be an hour depending on your typing speed.
To get better at creating blogs within an hour, making a commitment to write one at least once a week can help you gain practice. After several months, it’ll be like second nature as it is for those of us writing many in a week. I can guarantee that the more writing you do, the more ideas will be able to roll off your fingers in seconds rather than hours.