Corporate photography may not be as simple as simply standing in front of a backdrop and smiling. Most corporations have to plan extensively on how any corporate headshots are going to look in best conveying who they are. With so much stigma that’s developed over the years on corporate attitude, how you’re going to present your own self as a CEO (and your staff) is going to create an immediate impression of how people feel about you.
Can you convey everything about yourself and your company just through a headshot? It doesn’t have to be just a shot of your head when you consider your surroundings and perhaps holding an object that adds some branding to the photos.
Being Yourself in the Photo
There may be a tendency to want to look swanky in a corporate headshot just so you can show a level of class. It’s best to keep in mind that wearing an expensive suit and a haughty expression might come off wrong as catering to the usual corporate stereotypes. While the days of holding a cigar and a showing a bottle of cognac on the table are far over, you’re better off being yourself in the photo. That might include dressing down a little so you don’t look like Uncle Pennybags from Monopoly.
A friendly, focused, and inviting pose with a casual business suit would make a much better impression. You can look even more relaxed and casual sitting down than standing up.
Incorporating Shots of Your Company
Do you want to incorporate shots of your company in the background of your headshot? Some prefer not to have anything and just a blank screen in behind. However, that’s fairly boring photography and looks like something done out of an old department store photography session. Why not show yourself within a comfortable environment?
It doesn’t necessarily have to mean standing in front of your corporate headquarters. In fact, that might backfire showing your corporate tower in behind your head. Perhaps your office setting is a good place, or just any random casual setting not even related to your company. Try using some bokeh effects where the background is blurry, yet still distinguishable as the focus goes on you.
Should You Be Photographed with Other Staff?
Having one photo of the CEO might denote the old stigma of you being up in your corporate suite while the staff slaves away on the bottom floors. You’re much better off showing that you’re really a close-knit company that knows all the employees and cares about their welfare. All the more, conveying how they work hard for the customer’s benefit is even more important since the public will be seeing those photos for years to come.
Try a group shot of you standing next to the best employees from various departments. Have them hold objects that represent their particular roles in the company. You may even want to do the same, despite avoiding anything that has a correlation to money.
By applying more down-to-earth tactics, you’ll be able to get on the road to repairing the overall reputation of the corporation. With public perceptions sometimes not accurate, you’ll show that you’re all as human as everyone else, outside of having monetary goals as a prime focus.