Did you happen to sign up for email alerts from your favorite political party in the last election? With the last Presidential election considered the most important in decades (if ever), it’s no surprise why the political parties made no promises they wouldn’t keep in contact with their constituents in email on a regular basis. That’s especially true if you decided to give them money prior to the election. Yes, if you check your email box regularly, you’ll probably notice your spam box is about 40% filled with email requests for donations from the political party you signed up for in 2012.
Truth told, when I signed up to receive email alerts from the Democratic Party, I did it only to be more in the loop on what President Obama’s platform was going to be on the campaign trail. I also donated small amounts based on a couple of issues important to me and because any alternative parties didn’t address them. Anyone like me who donated money have probably regretted it now based on a constant inundation of emails since the election that literally equal in the hundreds.
Most of these emails have been requests for more donations, albeit requests for small ones to lend support toward Democratic causes. They also have titles that make it look as if there’s a dire emergency at hand or even appearing to be from someone else entirely with the different names attached to each email. However, once you hover over the name, you realize the emails are from dccc.org.
After a while, you start to recognize those names, such as Jon Carson, Lindsay Siler, or Jim Messina. Other times, you’ll know you’re either being had or it’s directly from the Democrats when the name happens to say Barack Obama, or (more recently), music legend James Taylor.
While the message from President Obama and other notables are worth reading, most of the emails from dccc.org are constant bombardments to donate money and be aware of pending issues that we already hear enough about in the media. During the government shutdown threats and the Obamacare battles, the emails were arriving fast and furious to a point where you almost felt forced to unsubscribe.
With the new CAN-SPAM Act on businesses not being able to spam people with emails or mobile texts, you have to wonder where political parties are within the mix.
Will Political Party Email Spam Be Combated, or a Necessary Evil?
So far, dccc.org complies with new federal guidelines and gives you the option to unsubscribe from their email alerts. Nevertheless, they make it so small at the bottom of the email that it might be missed. There also isn’t any promise that they wouldn’t still email you with donation requests when the time comes.
It’s a dilemma for those who want to continue to stay in the loop with their political parties without necessarily having a deluge. Would D.C. eventually combat too much political spam in the future, or do the political parties control so much that such a bill would never get passed? Chances are, it’s going to stay the same, which means you’ll just have to wade through all those daily emails if you want to stay signed up for updates.
While I’ve only had experience with dccc.org sending emails, I have no idea if the Republicans or alternative parties do the same thing. With every party at each other’s throats lately, it wouldn’t be surprising if they were all alike on being a little too gung-ho in email campaigns. The good news is that the constant barrage of political emails is finally being judged as spam by my email system. More than half of them end up in the Junk folder, hence looking a little surreal surrounded by phishing email scams in broken English.
If dccc.org wants to improve this, may want to stop making the emails look overly personal. With some emails from people like Vice President Biden using “Hi” in the subject line, it lines right up with all the other email phishing spam I receive with the “Hello dear friend” line.
Even if the intention of a political party is to make it look like they’re friends with you, it’s better to hold more businesslike subject lines to distinguish that political parties only work for you (and want something from you) rather than being your friend. Using that much difference and only writing when it’s absolutely necessary helps make the next barrage of emails during the 2016 election all the more tolerable.