Baby boomers grew from children to adults, with certain foods and snacks we could count on. There were plain and peanut M & M’s, delicious creme filled Oreo cookies, and fruit flavored Kellogg’s pop tarts. Cereal brands that my brothers and I ate, I also fed my own children.
Those marketing snack foods and cereals today have a more creative, and in my opinion somewhat warped mindset. When I shop for my grandchildren, I am noticing a disturbing trend, regarding many old favorites. Products that have stood the test of time, proven themselves based on sales, and lined grocery store shelves for decades, now must share their space with strange varieties of their brand.
I enjoy the new Kellogg’s Raisin bran crunch, and Greek yogurt mixed berry Honey bunches of oats. I do not believe I will ever have the desire, for peanut butter or chocolate flavor peanut butter pop tarts. Kellogg’s CEO John Brynat calls this an innovation. Time will tell if his idea will pay off, or not.
Decadesa go there was a Peanut butter flavor of Capn Crunch cereal. I never tried it. Neither will I eat peanut butter Cinnamon toast crunch. I do enjoy double stuff Oreo cookies, but did not care for the mint green, and holiday red versions of the cookie. I surely will never ever consider digesting an Oreo cookie that is water melon flavored . Yuk, Yuk, Yuk!
Thankfully, this product has a limited edition. Based on the responses I read on Facebook, this limited edition should go back into the vault, like the Disney movies do every century. I do not however believe this should be reintroduced to anew generation.
M& M’s plain and peanut have been a part of my household since I was in kindergarten. I enjoyed the Easter and Christmas colors of M & M’s, and fell in love with the Dark chocolate M & M’s. I thought this was a way to have my cake, or rather candy, and eat it,(health value of dark chocolate) too. Unfortunately M & M’s have stopped selling this brand, at least in my neck of the woods. I will not however try to eat pretzel M & M’s, or those with raspberry filling.
There are several old sayings which come to mind, that I believe the current executives should consider.
1. “If it don’t fit don’t force it”,
2. “If it ain’t broken, don’t fix it,
3. ‘”Why tamper with success?”
Products that have been around for 50-100 years, have proven themselves, and do not need a new improved version, especially when based on public opinion, said product has not been improved, but desecrated.