By Joshua Dent
You have been blogging for a considerable amount of time. Suddenly, your blog reaches a certain plateau of views per article. This can be extremely discouraging for even the most determined of people. This is a natural part of the blogging cycle. A few minor alterations in your marketing pitch will help you to set never before seen levels of readership.
Don’t rely on Facebook- Facebook is the first place that many people look to promote their blog. However, I have found that Facebook is one of the lowest streams of traffic I generate on my blog. People don’t generally like to click away from their newsfeed. If there is a message you want to get to your network, you may be better off just posting a longer status update.
Minimize Your Social Media Websites– Avoid the temptation to join every social networking site out there. This is because you still have to spend the time to network and share others’ work to help build your make these sites worth your time. Too many Social Media accounts can quickly hamper your productivity. You need a solid foundation of who your market is. Then, you can decide which would be your top five platforms to launch your advertising from. Stumbleupon is my personal favorite.
Don’t Buy Likes- Blogging is no different from any other market. Honesty and integrity always pay larger dividends over a long term period. People have such a strong intuition to spot a fraud. If they see some inflated numbers of likes and subscribers, they will detect instantly if there is not an engaging community. Now, you have lost money on your investment while killing of the chances of attracting more potential readers.
Content Before SEO- You have to first focus on becoming an expert creating engaging content before you alter your style for SEO. If all of your titles say World’s Greatest ______, readers are sure to get skeptical. It falls into the same line of thinking of avoiding the temptation of buying likes. Being authentic about your work will produce much greater results.
Timing is CRUCIAL- You absolutely must gain an understanding of when the best times are to post your blurbs trying to attract people to your site. This means that you have to know where the majority of your readers are concentrated. You also have to know about your audience. For example, much of my audience comes from ESL teachers. I know they typically work until about 10 in the evening. This tells me that their most likely to be online shorty after that.
Talk to Your Audience-Your audience should feel like you are speaking their language. Think about some of the people that you know will be reading your articles. If your niche is Nascar fans, you obviously would not want to talk the same way you would with your grandmother. Think about vocabulary and tailor your sales pitch accordingly.
Support Others- You are already commenting and sharing some of the other people in your field’s content. You will find once you develop a relationship with these other people they will also need help with side projects. They may ask you to do an online interview, a podcast, or an informative video. This is an excellent opportunity to have your blog shared with other readers. You can even consider publishing an e-book together with some of the more respected people within your field of expertise.
What is the best blog marketing advice you ever got?