Building a website for a business can be a tough job. If this is your first time building a website, you will probably more than likely want to quit a few times. Don’t do it! When the going gets tough, take a break, but don’t quit. Take a look at the following tips to help with the building of your business website.
Design a Great Logo
The number one thing you need to focus on is the logo of your business. It is important that you have a great logo for your business, because this is what will brand your business. So take your time with the logo, experiment, and get it right.
Keep Your Design Clean
When you design your website, make sure that you keep the design clean. Don’t clutter your website with images, videos, and other items. This will make your website appear to be junky and you don’t want that.
Build an Easy-to-Use Navigation
It is important that you build an easy-to-use navigation system for your business website. Not everyone knows how to use the internet well. With that in mind, it’s best to keep the navigation simple and straight to the point.
Add Content to Each Page
Make sure that each page of your website has content. A good rule of thumb is to have 200 – 300 words of content on each page. This will help you with ranking in the search engines.
Make Sure You Use Page Titles, Meta Descriptions, & Keywords
For each page, you will need to use a title, meta description, and keywords. This will also help you with the ranking of your site in search engines. Neglecting these things can definitely hurt your rankings.
Create a Sitemap
It is very important that you create a sitemap for your business website. This will help with Google indexing. If you aren’t familiar with sitemaps, do a little reading on them.
Keep Images and Videos to a Minimum
Keep your images and videos at a minimum. This will help your pages loaded quicker and no one wants to sit around and wait on a website to load. This is especially true if you are running a shopping site.