Whether you are an entrepreneur getting his first business off the ground, or a salesperson trying to exceed his quota, the most important thing you can do to ensure your success is create a brand that becomes synonymous with you. When you buy a car do you just go buy anything with an engine or do you look long and hard at the different brands? When your lawnmower breaks or you need a new stove do you just rush out and purchase a new one or do you research the best brands and buy the brand that most appeals to you? Whatever you buy you’re buying the brand along with the product, one can’t survive without the other. If success is what you’re after you can learn a lesson from the following celebrities on how to brand yourself.
Katy Perry – The queen of “cotton candy pop” Katy Perry’s world is one of neon colors, upbeat music, and silly costumes. When you buy a Katy Perry CD or go to one of her concerts you know exactly what you are getting. That is why she has sold more than 11 million albums worldwide and is one of the best selling female recording artists of all time. While she may experiment with different sounds musically (her single Dark Horse is an example of that) she never deviates from her brand. This consistency is what has made her such a success.
Jennifer Aniston – Whether you love her or hate her you can’t help but admire Jennifer Aniston’s focus on her brand. From Rachel on Friends to her countless romantic comedy roles she has built a brand that her fans love with a passion and her detractors hate with the same passion. Perky, cute and unlucky in love her characters all share similar traits only their names and situations are different. An important lesson can be learned from her success. When you find a niche that works, just go with it (which is also the title of one of her movies).
Sylvester Stallone – From Rocky Balboa to John Rambo the brand that is Sylvester Stallone is known for big muscles, tough talk and lots of action. His brand has not only spawned six Rocky movies and four Rambo movies, there also have been numerous other movies that have remained loyal to the brand such as Cliffhanger, Cobra and the Expendables movies. While wildly successful with his brand of tough guys Stallone is an example of what can happen when you veer away from your brand. Comic flops like Stop or My Mom Will Shoot and Oscar are proof of that. However like any good businessman Stallone learned from his mistakes and got back on course by going back to his brand’s formula of tough talk and action.
Bill Clinton – From the highs of his political achievements to the lows of the Monica Lewinsky scandal our 42nd President’s brand of high intellect and down home southern charm has made him one of the most popular president’s of all time as well as a highly paid public speaker. The “Bubba” brand is diverse enough to appeal to intellectuals and blue collar folks alike. The intellectuals like him for the insights and leadership he provides and the blue collar folks like him for his everyman appeal. Clinton has always remained faithful to his brand whether he is doing philanthropic work or helping others in the Democratic party run for office.
It doesn’t matter if you’re a business owner trying to attract new customers or a salesman looking to generate more business branding yourself is the one thing you can do that will differentiate yourself from your competition. Make sure your brand is strong because when it’s product versus brand it’s no competition: Brand always wins.