For the past few months, i have been following the news for a change and have been struck by the “change” in perception of people in the broadcasting industry and the people of the country at large. It is not an easy task to evolve the media and its style of debates, but what is fascinating to see is its readiness to accept the change as it unfolds, even though it is hitting their so-called “reputation”. The reasons are striking and different from what is normally understood.
When we look at elections and watch political parties desperately trying to win, one wonders if the same parties ever contemplate deeply on issues at hand with the same desperation. The quality of elections is as good as the relevance of issues to people and more importantly the relevance of solutions suggested for them. It is not an easy task to discuss any issue in a diverse country like India where a solution to one section of people leads to creation of a problem to another.Furthermore, politicians have an unconditional love for power and since the path to power is difficult, the means to get it becomes irrelevant. The nature of debates and discussions in elections has largely been on issues that grab instant attention and evoke intense emotions so that before sense prevails on voters they would have already voted somebody.
If we look at 5-year term of a government, it actually is one half of the peak time of a hard working man’s career. Even for the large scale businesses to be successful, a great 10 year period becomes crucial. The effects of decisions in those 5 years directly relate to the momentum/direction of a valuable tax payer’s life. Therefore, from people’s aspirations point of view, especially when the working-class is topping the voter’s list, the need to evolve debates and issues that connect to working-classes’ aspirations becomes more important than ever before.Interestingly in this elections a new and refreshing trend is emerging in the country that is crafted carefully around the aspirational urge of this youthful nation.The importance of this perhaps has been to some extent looked at politically but not holistically. In Fault Lines, Mr. Raghuram Rajan discussed the impact of industrialization on the education system and how lack of aspiration of students can bring an economic downfall. The key here is that government by itself does not bring development even if it attempts to do so it is not sustainable. Governance is about nurturing the aspirations of the people and people in the process of fulfilling their ambitions give the thrust to the economy of the society which naturally benefits everybody in the society. Brand NaMo beautifully weaves the aspirational spirit into the fabric of Indian polity. Already states like Punjab and Tamilnadu have taken notice of the brand’s political importance.
I call it a brand because although the center of it appears to be Mr. Narendra Modi but when we consider its relevance and importance to a developing nation that is youthful, it is much more than a person. And that’s why it is a brand. But we must give credit to Mr. Modi for he has successfully articulated the essence of the brand in spite of the limitations of his party’s archaic slang. Whether Mr. Modi wins the election or not will be known in the coming days but for years to come the progress of this nation largely depends on one key factor called ‘Brand NaMo’ for the simple reason that it is built on a trustworthy product called aspiration!