Display banners with backlighting have been around a while, but they don’t always get considered enough by those on trade shows tours. Perhaps the reason for that is they’re thought to be too expensive and won’t matter much if the graphics on normal display banners are vibrant enough. But traveling around the country to different trade shows can mean different lighting in every venue. Someone like you may get stuck in a dark corner of a trade show venue that has no windows or overly dim lighting. Without something to grab attention, you may get overlooked by your nearby competition.
A backlit display banner is just what you need, because they provide a 3D-like quality when combined with a certain type of printed graphic concept. They also come in a variety of different configurations to give a stylized quality to your trade show branding.
Different Shapes of Backlit Displays
If you shop around on Google for backlit display banners, you’ll find plenty of ones with various shapes and sizes. A popular option is one that curves slightly on each end to give a more vibrant image from considerable distances. Your goal is to obviously catch someone’s eye from halfway across the venue so they can see your company image. And the type of image you use will make a considerable difference.
Most companies use landscapes or giant images of people in their display banners to capture the most attention. With backlighting, these images easily pop out and look almost lifelike.
Keep in mind backlit display banners come in double-sided variations as well so you can strategically set them up to capture passers-by going from two directions. These are typically flat lightboxes that be bought in different heights if you need to be seen above other large display banners around you.
Backlighting works especially well with graphics printed on stretched fabrics. The same applies to graphics printed with dye sublimation due to the vibrancy of the finished image. Having these in a lightbox will give that 3D effect mentioned above and stand out in a crowded room.
More Innovative Backlit Display Banners
Some companies are developing what’s called silicone edge technology that uses dye sublimation printing technique while stretching the fabric. This is then placed in a thin frame and lit up to give the feel of an HDTV screen. Because of the thin framing, it gives the illusion that the image is floating in space while on display.
It’s the type of technology that you need if you’re tired of trying to capture attention in poorly lit trade show areas. While some of these can cost some considerable money, a basic backlit display banner usually runs around $1,500.
The attention you receive can potentially pay back the investment you put in. It’s a risk well worth taking rather than having your trade show booth passed over for someone else who used smarter lighting ingenuity.