Amazon strikes fire with a new smartphone, but I believe that Amazon has made a big mistake trying to buy into the highly competitive smartphone market today. The brand new Amazon Fire Phone comes with a few cool new features that haven’t been introduced yet by the other smartphone giants such as Apple and Samsung. However, can these features alone help amazon’s new flagship phone to souring heights?
3D! The phone itself has mind blowing 3D effects on the home screen and screen saver. There is also a 3D effect on maps that lets the user get a 3D look at different destinations. Something feels a little bit déjà vu about this 3D feature though doesn’t it? Oh yes, years ago there was a phone that came out that would capture 3D images and also had tons of 3D effects. Can you think of its name? Exactly, you can’t think of what was the newest mind blowing 3D phone which was called the HTC EVO 3D because it went nowhere. It was an epic failure. The 3D camera was two different cameras taking two different images, and then trying to merge them as one. The extra 3D effects that were on the HTC EVO 3D ran the battery down twice as fast as the original EVO, which if you remember was not good to begin with. The problem with these “3D Smartphones” is that they aren’t truly 3D. Does a hologram project outside of the phone and project a 3D image that you and see and interact with in true 3D? The answer is No, and until that kind of technology exists, I don’t think that there will be a market for these smartphones.
Firefly! Firefly is a feature that lets you scan any item with the camera on your Amazon Fire Phone and the phone will identify the item for you and take you to purchase that item. The phone isn’t scanning the barcode but the actual physical item itself. I do believe this could be a useful feature if you were looking for a certain item you had that you wanted to buy more of but it didn’t have a barcode or upc and you didn’t remember where you originally bought it. I think that anyone with access to internet with a little motivation could honestly find what they are looking for but in the rare case that they can’t, this feature could be useful.
250,000 apps! This is a rough estimate on how many apps are in Amazon’s app store. This number doesn’t hold a candle to the Apple App Store and the Google Play Store. Each has an estimated million individually. So with either Apple or Android you are getting 4 times the amount of choices and variety to choose from rather than with the Amazon Fire.
At the end of the day, we all have our own choices as consumers. You can go out buy what has been proven successful such as Apple and Samsung products. Or you can venture out into unknown territory and be Amazon’s Ginny Pig for their new smartphone.