Ally Bank’s commercial shows a woman (a potential customer) talking on the phone to an Ally rep, who is explaining that the bank is online and available 24/7, despite having no physical branches. The woman says that she’s nervous about trying new things, and then we see why: In a feeble shot at humor, the commercial shows the woman suffering from several attempts to try new things: an electrical muscle stimulator sends her writhing to the gym floor; a robotic dog she orders to drink water shorts out and explodes into flame, for example.
And then there’s this: She brings home a new robot vacuum (like a Roomba) that she shows to her unsuspecting cat. She sets the vacuum down on the floor, where it speeds directly toward the poor animal–the camera then cuts to the woman looking horrified as the screams of the cat and mechanical clatter (and, I swear, what sounds like shredding noises) come from off-camera. Sure, I know it’s “just for fun”, but it’s NOT fun. As an animal lover and pet owner, I can’t even stand to watch this commercial. It physically sickens me, churning my stomach at the thought. And for those of you who want to think the cat wasn’t injured badly by the killer appliance, consider the fact that the robot dog shows up later, presumably as a replacement pet (the message that Kitty didn’t survive is pretty much driven home at this point).
Violence against animals should not be made a joke. In addition, I think the makers of Roomba (the iRobot company) should sue the hell out of Ally Bank for making their product look dangerous.
If this horrible commercial bothers you as much as it does me, you can contact Ally Bank here to protest: www.ally.com/contact-us/
You could also contact PETA (People for the Ethical Treatment of Animals, who might lodge an official complaint on your behalf www.peta.org/
And here is the website for the maker of Roomba, just to let them know what’s up: www.irobot.com/us/