From a black hat SEO perspective, all good things come to an end. At least that’s what unscrupulous Internet marketers realized years ago. In the days when Internet marketing was really heating up, many marketers tried the easy route to riches by taking advantage of wide-open loopholes in search engine algorithms. Flooding content with keywords just to get high rankings was the norm. Yes, many people cashed in and made huge amounts of money until Google and others realized the mistakes they made.
It wasn’t difficult to have garbage content stuffed with keywords rise to the top of search engine results pages (SERPS), dramatically increasing a website’s “hits” and consequently converting these hits into large amounts of money via online sales. However, as the search engines changed up their algorithms around 1997, more reasonable and accurate ratings began to appear, albeit slowly. Programmers started fighting back and began creating mirror sites of top-rated websites to emulate them and direct traffic to the mirror sites, essentially stealing business from the legitimate websites.
Spam filtering begins and black hat is out
This presented more issues for the search engines, and they began creating more complex algorithms. This began the era of spam filtering and punishing offenders by banning their sites from the SERPS. The black hat SEO marketers began to see the end of their exploitation of the search engine indexing loopholes and white hat SEO took shape. From then until now, respectable white hat SEO marketers are the norm, with black hat SEO tactics virtually outlawed in the Internet marketing arena. Unfortunately, some marketers still insist on trying other black hat methods to attract visitors with “one-click” methods and easy ways to riches. These simply don’t exist and never will. It’s with the application of accepted, proven techniques that allow websites to rise in the SERPS and garner the success they deserve.
Proper SEO or else no rankings
To the delight of virtually all white hat SEO marketers the world over, getting beat out by less-than-honest marketers is much less likely due to the ever growing list of algorithm changes by the search engines. The engines are in business to provide the best search results possible. This is impossible if the system is set up to allow spam filled content or content stuffed with keywords.
Thanks to the constantly changing rules of SEO, staying current with these rules is a must for any website owner who wishes their content to rank well in the SERPS. For some marketers, the rules present unsurmountable roadblocks that prevent their website from ranking well. To that, I say, the rules are in place to protect all marketers. It’s imperative all online marketers play by the same rules. After all, it’s the customer who benefits most. That’s the whole purpose.