Whether you are looking to buy a home or to sell one, gone are the days of having to interview a bunch of agents to find the right one. Extinct is the notion of having to visit every nearby real estate office in order to have a face to face conversation with agents who would much rather drone on in a sales pitch than find out what you need. In today’s digital age, with digital footprints ever expanding by companies who understand this ever-changing, interactive marketing landscape, you can find a great real estate agent from any device, from the comfort of your pajamas while perfecting your couch imprint. If you want to know how to do this, here are five well-crafted tips.
1. Ask for Referrals…Online
Leverage the power of social media. Question your networks to see if anyone knows a great real estate agent. You will likely get a variety of replies regardless of platform or update, and will probably even hear from a few agents directly. But remember, even if the agents say they are the best thing since sliced bread and pockets on jeans, don’t take the bait. There are a few more steps to take, before finding your “forever” agent.
Tip: When seeking your perfect real estate match, avoid (like the Black Plague) sites like Zillow or Trulia. Agents pay for promotion on these sites, they don’t earn them by being the best in their craft. In fact, it is usually desperate agents who resort to such low level lead generation tactics. And, you don’t want a desperate agent, do you?
2. Do Your Homework
After receiving a few referrals, take a moment to Google each and every potential candidate on your list. Do your research on each agent. Check their testimonials, online presence and reputation. If it doesn’t exist, weed them from the list. And, if it isn’t extensive…do the same.
3. Know What to Look For
Great agents know that the highest form of learning is teaching. Thusly, the best agents in the market will regularly produce content in the form of photos, videos, blogs and writing articles for nationally syndicated publications all in the interest of educating the public, not shameless self-promotion.
4. Watch and Learn
Add agents who meet the criteria of a “great” asset to your social media networks. Then watch them for a few weeks. Are they genuine? Are they real? Or are they merely using social media as a tool for marketing? Having agents on your social media contact list will be very telling as to who they are as people and as business folk. The rest is common sense.
5. Then Contact
After watching your selected agent (or agents) for a week or so, it’s time to make contact. And when you do, make sure to let them know why you selected them; they will appreciate it, and it will make the rest of the process a breeze, for both of you.
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